For the second consecutive year Mitsubishi has been the fastest-growing Asian vehicle brand in the United States. When you look at the company’s marketing efforts and their exceptional vehicles, the reason for this dominance is clear. The company’s “Small Batch” marketing initiative recently expanded with a Mitsubishi brand experience pilot program called the Small Batch Drive Experience.
Traditional ride-and-drives are usually an expensive hassle. The Small Batch Drive Experience promises to be clever, agile, and flexible, much like Mitsubishi itself. Mitsubishi partnered with BirdDog and together they use advanced social media monitoring, computer intelligence, and localized targeting technology to find potentially interested customers and set up a pop-up ride and drive at various venues from cultural events to coffee shops.
Mitsubishi knows that customers want to interact with brands by their own rules, not the company’s. By taking the Mitsubishi vehicles directly to the consumer and offering an experience behind the wheel and an interaction with the brand, Mitsubishi can showcase its top-of-the-line products to customers in a convenient, engaging manner.
The vehicles available to be test-driven under the Mitsubishi brand experience pilot program are the Mitsubishi Eclipse Cross, the Mitsubishi Outlander Sport, and the Mitsubishi Outlander PHEV, which is the world’s best-selling plug-in hybrid. Alternatively, you can test drive a Mitsubishi the old fashioned way at Mountaineer Mitsubishi!by