Mitsubishi, Record the Journey “Small Batch – Big Impact” Film

Mitsubishi Record the Journey | Mountaineer Mitsubishi | Beckley, WV

Photo Credit: Mitsubishi Motors

A couple years back, Mitsubishi Motors North America began to partner with Record the Journey, a military veterans charity, to take part in the Rebelle Rally, an all-women’s off-road navigational event. Last year, two US Army veterans, Sergeant Major Rachael Ridenour and Sergeant Kristie Levy, drove an Outlander PHEV, named Electra, in the 2020 Rebelle Rally event. (The name Electra is a nod to the fact that the Outlander is the first-ever plug-in hybrid electric vehicle to take part in the Rebelle Rally event.)

The event, we should mention, is a grueling 10-day off-road challenge — the longest of its kind in the continental US. Piece of cake, right?

To commemorate the partnership of Mitsubishi and Record the Journey — and the beautiful way these veterans are working together to meet the challenges of the rally — Mitsubishi released a film called “Small Batch – Big Impact” that follows the story of Ridenour and Levy as they compete in the rally. You can check out the short film below:

“After two successful years of partnership with Record the Journey, it’s an honor to be able to celebrate our mutual achievements with this latest ‘Small Batch – Big Impact’ film,” said the chief operating officer of Mitsubishi Motors North America, Mark Chaffin. “We’ve made history together at the Rebelle, but I hope the real legacy of our collaboration will be increased awareness of, and greater support for, the valuable work that Rachael and the RTJ team do for military veterans every day.”

Want to learn more about the Mitsubishi Outlander PHEV? Visit Mountaineer Mitsubishi in Beckley, West Virginia, to order one of your own.

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Mitsubishi Diamond Premium Care Certified to Kill COVID-19

Mitsubishi Diamond Premium Care | Mountaineer Mitsubishi | Beckley, WV

Photo credit: Mitsubishi Motors

With the coronavirus pandemic still going on, it’s vital that we continue to rigorously keep our spaces clean to avoid contracting or spreading the virus. But one often neglected area that’s also a breeding ground for germs is our cars. But with Diamond Premium Care™, a service offered at Mountaineer Mitsubishi, you get an innovative no-contact service EPA-certified to kill COVID-19.

Mountaineer Mitsubishi is thrilled to provide Diamond Care Premium™ at our dealership in Beckley, West Virginia. Diamond Care Premium™ is a disinfectant approved by the EPA to kill the SARS-CoV-2 virus. Diamond Care Premium™ is a no-contact spray for the interior and HVAC system of a vehicle and is non-abrasive, so it won’t damage the interior.

If you’re interested in having your Mitsubishi vehicle cleaned with this treatment, you can schedule an appointment to book this service at Mountaineer Mitsubishi. The treatment takes just 10 minutes to work, so you’ll be in and out quickly.

As the only major manufacturer in the United States to offer this service at this time, Mitsubishi strives to provide a sense of safety and confidence to our customers. According to Mitsubishi, the spray doesn’t just kill 99.9 percent of viruses and bacteria on the surfaces of your vehicle’s interior — it also circulates through the HVAC system, killing any trace of the virus in the air as well.

The disinfectant has the added bonus of being a deodorizer that effectively kills odors without deploying harsh chemicals or masking smells with fragrance. So when you get into your Mitsubishi vehicle, you’re guaranteed a fresh, clean cabin.

Your comfort and health are top priorities at Mountaineer Mitsubishi. If you’d like to schedule Diamond Premium Care™ or any other service, we’ll make sure that you feel safe when you visit our showroom.

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Mitsubishi Makes History in 2020 Rebelle Rally

Mitsubishi Rebelle Rally | Mountaineer Mitsubishi | Beckley, WV

Photo credit: Mitsubishi Motors

At the 2020 Rebelle Rally, the first all-women off-road navigation rally in the United States, Mitsubishi made history by entering the Outlander PHEV, the first electric vehicle ever driven in the rally in the five years it’s been running.

Rebelle Rally teams consist of a driver and a navigator piloting their off-roader through the deserts of Nevada and California. 2020 was the first year Rebelle Rally allowed electrified vehicles, and Mitsubishi rushed to prove the capabilities of the Outlander PHEV.

The 2020 Outlander PHEV delivers an incredible fuel economy rating of 74 mpg combined, with up to 22 miles of all-electric range.* It’s also perfect for driving on rough terrain thanks to its Super All-Wheel Control, which comes with multiple drive modes for various terrain and driving situations and uses a system of smart technologies to deliver traction where it’s needed most.

For the second year in a row, Mitsubishi partnered with the nonprofit organization Record the Journey, which benefits veterans and works to ease the transition from active service to civilian life. Last year, Mitsubishi and Record the Journey modified a Mitsubishi Eclipse Cross for disabled veteran driver, Rachael Ridenour, making Ridenour the first adaptive athlete to drive in the Rebelle Rally.

Today’s Mitsubishi lineup, including the efficient Outlander PHEV, is rugged enough to handle your next family adventure. Check out our selection online, then schedule your test drive at Mountaineer Mitsubishi in Beckley, West Virginia.

*EPA mileage estimate. Combined fuel economy Electricity + Gasoline. Actual mileage may vary.

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Manage Service Appointments With New MY MITSUBISHI CONNECT™ App

2020 Mitsubishi in Beckley, WV

When Mitsubishi unveiled the MY MITSUBISHI CONNECT™ smartphone application, it provided drivers with an innovative way to stay connected with their vehicles, even from afar. Now, the automaker is making it easier than ever to keep your car in good health by allowing them to schedule service appointments right from their phones.

Thanks to a partnership with forward-thinking technology companies Aeris and Dealer-FX, the newest iteration of the MY MITSUBISHI CONNECT™ app gives you numerous ways to manage your car’s maintenance. To start, you can monitor your vehicle’s status and set up push notifications that will tell you when your check-engine light comes on, among other things. Then, you can seamlessly schedule an appointment with a trusted dealership like Mountaineer Mitsubishi.

The ultimate goal of this new feature is to use everyday technology to take customer service to another level and improve the overall ownership experience for Mitsubishi drivers. Mark Chaffin, Chief Operating Officer of Mitsubishi Motors North America, summed it up by saying, “Mitsubishi customers are dreamers, achievers, entrepreneurs – active in their communities and in their family homes, and their time is extremely valuable. The My MITSUBISHI CONNECT™ app allows us to enhance their experience, be more efficient with their time and continue to demonstrate our commitment to delivering high quality, top value vehicles with leading-edge technology in the U.S.”

To learn more about the MY MITSUBISHI CONNECT™ app and how it can make your life easier, don’t hesitate to contact us at Mountaineer Mitsubishi.

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Top Fall Foliage Road Trip in West Virginia

Fall Foliage Road Trip in West Virginia

West Virginia is beautiful throughout the year but especially in the fall, thanks to the changing leaves. If you’d like to check out some of the most breathtaking spots at this time of year, embark on this fall foliage road trip in your Mitsubishi.

Coopers Rock State Forest

Begin your journey by heading to Coopers Rock State Forest in Bruceton Mills. This park has a lovely lake and canyon overlooks, where you can view a huge expanse of trees.

Blackwater Falls State Park

After exploring the forest, you can then take in the scenic views at Blackwater Falls State Park. The Blackwater Falls, for which the park is named, is a must-see. Its amber waters stand out from the surrounding orange and red leaves.

Dolly Sods Wilderness

Dolly Sods Wilderness is located in Davis, just as Blackwater Falls is, and it has both trees and bushes that change colors. As such, this is a great stop on your road trip to take a family photo.

Seneca State Forest

Seneca State Forest in Dunmore is the perfect place to get out of your car and stretch your legs. With hiking opportunities through thick woodlands, this forest has many picture-worthy areas.

Need a new car to take you on your fall foliage road trip? Call us at Mountaineer Mitsubishi in Beckley, West Virginia, to find your next car.

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Mitsubishi Wins Future Digital Award for its Road Assist+ App

Mitsubishi Road Assist+ App in Beckley, WV

Every year since 2008, Juniper Research evaluates companies and organizations that push the boundaries of their respective industries with advanced technology. For 2020, Mitsubishi took home the coveted Future Digital Awards Technology Award in the Technology and Innovation segment for the Road Assist+ app.

When you look at everything the Mitsubishi Road Assist+ app offers, it’s no surprise that it was recognized as an industry-leading piece of software. First, it provides you with access to 24/7 emergency roadside assistance in case you run out of gas, get a flat tire, or find yourself stranded with a dead battery.

Perhaps even more impressive is the way it can coach you on how to become a better driver and reward you for doing so. If you choose, Road Assist+ can monitor your driving habits and give you feedback on problem areas in your performance. From there, you may be able to use this data to secure more favorable insurance rates, right through Mitsubishi.

In regards to the award, Mitsubishi Motors R&D of America’s digital product strategy director, Bryan Arnett, said, “Mitsubishi Road Assist+ increases driver peace of mind, safety and connectivity on the open road. We are proud to be recognized by Juniper Research for our leadership in vehicle connectivity and telematics, which are essential components of this work.”

To learn more about the innovative Mitsubishi Road Assist+ application and all the ways it helps keep you safe on the road, don’t hesitate to contact us at Mountaineer Mitsubishi.

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Mitsubishi tops Japanese brands in 2020 J.D. Power U.S. Initial Quality Study

2020 M itsubishi Outlander Sport in Lewisburg, WV

Every year, J.D. Power and Associates compiles a list of the most reliable new vehicles of the year, called the Initial Quality Study. In 2020, Mitsubishi easily topped the range of Japanese automakers and even managed to leave the industry average in the rearview mirror.

In order to compile its list, J.D. Power surveys owners of new vehicles about the number of problems they encountered during their first 90 days of ownership. Then, they look at the number of issues per 100 vehicles on the road. The lower the score, the better the brand performed over the course of the year.

In 2020, Mitsubishi scored a remarkable 148 on the scale, which is 18 points below the industry average. Other Japanese brands weren’t quite so lucky, with only Nissan beating the mean — and then only by five points. Meanwhile, Mitsubishi outpaced both Toyota and Honda by 29 points, Mazda by 36, Acura by 37, and Subaru by 39.

As a side note, also dethroned American mainstays like GMC, Jeep®, Cadillac, Ford, and Chrysler—by as many as 41 points in the case of the latter.

To find a vehicle with proven reliability, check out the online inventory here at Mountaineer Mitsubishi.

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Get Your Car Ready for Summer with These Maintenance Tips

Summer maintenance Tips in Beckley, WV

With summer in full swing, car maintenance might be the last thing on your mind. However, proper vehicle maintenance can mean the difference between a relaxing road trip and a stressful roadside breakdown. To keep the summer fun rolling, consider these essential maintenance tips.

Fill up on fluids

To keep your car running at peak performance, make sure it has plenty of fluids. Check the engine oil, coolant, power steering fluid, transmission fluid, and brake fluid to make sure they’re at healthy levels. Before checking your coolant, make sure the engine isn’t hot — if it is, you could be scalded by boiling-hot antifreeze.

Battery basics

Extreme temperatures can take a toll on your vehicle’s battery. To keep your car running strong, protect it from high temperatures by parking inside a garage or shaded space, whenever possible. You can also boost the battery’s longevity by making sure it’s properly secured and by cleaning away any corrosion. And if you’ve been driving on the same battery for more than three years, have it checked by our expert technicians. If the battery is on its last leg, it’s better to buy a replacement now before you end up stranded in a hot parking lot.

Tire pressure

Improperly inflated tires could lead to a surprise blowout when you’re cruising down the highway. To prevent your weekend getaway from being derailed, check the tire pressure when the tires are cold and adjust the pressure to match the recommended amount listed in your vehicle owner’s manual or the driver-side doorjamb.

Air conditioning

Is your car blowing lukewarm or stale-smelling air? If it is, our expert technicians are here to help. We can recharge refrigerants, repair leaks, and unclog hoses in your vehicle’s AC system.

Need help maintaining your vehicle? Our factory-trained expert technicians will be glad to help. Just schedule a visit at the Mountaineer Mitsubishi service center in Beckley, WV.


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Mitsubishi First in Fixed Right First Time Rankings

Mitsubishi Outlander Sport in Beckley, WV

For the second year in a row, Mitsubishi earned first place in its non-premium segment for the Fixed Right First Time ranking. This ranking rates customer satisfaction specific to their vehicles after their first dealership repair.

The Mitsubishi brand continues to wow customers and the automotive industry alike with its focus on improving its vehicles and the overall customer ownership experience. Their growth as a brand was acknowledged this spring when Mitsubishi received higher ratings in the J.D. Power 2020 Customer Service Index Study.

The J.D. Power 2020 CSI Study looks at customer satisfaction related to the repairs and maintenance they receive on 1-5 year old vehicles at dealerships. This includes both warranty-covered and customer-pay work, and includes categories such as Service Quality, Service Facility, and Service Advisor.

Mitsubishi has been focusing on improving every detail of the customer’s ownership experience, from shopping to servicing. Their advances in customer service is clear, as the brand increased its points in the service facility satisfaction by 20 points. Almost half of the Mitsubishi customers gave their Mitsubishi facility a “10” in the J.D. Power 2020 CSI Survey, a much higher rating than the average score in the non-premium segment.

Mitsubishi has improved its overall CSI Study score by 61 points since 2016, showing a real commitment to giving its customers the best possible ownership experience.

If your Mitsubishi needs maintenance, visit Mountaineer Mitsubishi’s service department. It’ll be fixed right the first time!

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Mitsubishi Outlander among Lowest Cost to Own Vehicles Over 5 Years

2020 Mitsubishi Outlander in Lewisburg, WV

Is your family in the market for an affordable, spacious SUV that won’t require gratuitous, expensive maintenance down the line? Consider the 2020 Mitsubishi Outlander, because for the second consecutive year, the family-oriented SUV has won the distinct honor of being named a Kelley Blue Book 5-Year Lowest Cost to Own vehicle.

The KBB’s Lowest Cost to Own designation is based on a number of complex criteria, including interest rates, cost to insure, and fuel economy. The automotive resource’s biggest consideration when awarding a Lowest Cost to Own title to a vehicle, however, is expected depreciation. While a vehicle may cost less upfront, KBB believes a vehicle’s overall cost to own is significantly impacted by its resell value.

After beating out a highly-competitive market, the 2020 Mitsubishi Outlander was named the lowest cost to own three-row mid-size SUV yet again. Some of the determining factors that went into the Outlander’s award included the inherent ownership value resulting from its Insurance Institute for Highway Safety Top Safety Pick as well as its excellent warranty.

The director of the KBB’s 5-Year Cost to Own program, Eric Ibara, said that the Outlander “is currently the most affordable three-row vehicle on the market, and its operating costs are competitively low in every area.”

Visit the Mountaineer Mitsubishi website to learn more about the one of the lowest cost-to-own vehicles in America!

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