The 2022 Mitsubishi Eclipse Cross Arrives at Mountaineer Mitsubishi

2022 Mitsubishi Eclipse Cross - Mountaineer Mitsubishi - Beckley, WV

If you’ve been anxiously awaiting the arrival of the 2022 Mitsubishi Eclipse Cross, the wait is over! You can get this inspiring SUV right here at Mountaineer Mitsubishi in Beckley, West Virginia. We have the new Eclipse Cross available in many colors, like the luxurious Red Diamond, the supremely sleek Labrador Black Pearl, and the cool Octane Blue Metallic!

Updates For Days

The 2022 Eclipse Cross perfectly harnesses the Kodawari mindset, the Japanese word that roughly translates to “an uncompromising devotion to our craft.” Accordingly, some changes were made to the exterior and interior design, suspension and handling, infotainment, and safety systems.

One of the most notable updates is the inclusion of Mitsubishi Connect — a platform that makes every drive safer and smarter. With this system, you can contact emergency services, remotely lock or unlock your Eclipse Cross, and even set restrictions on speed and curfew times for your teen driver.

Spectacular Safety

Speaking of inexperienced drivers, you can rest easy knowing that every trim of the 2022 Mitsubishi Eclipse Cross can be equipped with Super All-Wheel Control. Whatever the road conditions and weather bring, you’ll be safe and ready to tackle what’s ahead.

Improved Efficiency

Even with all of these changes, the 2022 Eclipse Cross has managed to improve its fuel economy to 26 mpg in the city and 29 mpg on the highway.* Add in the standard Basic, Limited Powertrain, Anti-corrosion, and Roadside Assistance warranties, and that’s value that you just can’t find elsewhere!

If you’re looking for a stylish and advanced SUV to take you on your next adventure, stop by and see us or contact our team here at Mountaineer Mitsubishi to get behind the wheel of the 2022 Eclipse Cross.

*2021 EPA Fuel Economy Estimates 26 City/29 Highway for Eclipse Cross ES, 25 City/28 Highway for Eclipse Cross LE, SE, SEL 2WD, 25 City/28 Highway for Eclipse Cross ES S-AWC, 25 City/28 Highway for Eclipse Cross LE, SE, SEL S-AWC. Actual mileage may vary with driving conditions. Use for comparison only.

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2022 Mitsubishi Outlander Coming Soon to Mountaineer Mitsubishi

2022 Mitsubishi Outlander | Mountaineer Mitsubishi | Beckley, WV

The 2022 Mitsubishi Outlander is coming soon to Mountaineer Mitsubishi here in Beckley, West Virginia. Here are just some of the things that you can anticipate about this redesigned family-hauler.

The new Outlander takes its lead from the brand’s “I-Fu-Do-Do” concept vehicle. This phrase is Japanese for “authentic and majestic,” two qualities which the 2022 Outlander incarnate. With a wide stance, sculpted contours, and a front dynamic shield, the SUV’s exterior is easy on the eyes. Inside, the Outlander has an elegant feel thanks to sophisticated details like the Dual Tone interior, as well as the available aniline premium leather seats and the Panoramic Sunroof.

The 2022 Outlander has an array of tech options to appease your family — and keep young passengers quieter on long drives. Embedded navigation makes it easier to find detours and avoid getting lost en route to new destinations. And with a range of multimedia options, including Amazon Prime Music™ and an Audible™ subscription, you’ll never run out of new songs and audiobooks to explore.

MI-PILOT Assist™ adaptive cruise control system makes the role of driving less stressful. And the Super All-Wheel Control system now includes a drive mode selector has six different settings for more customized performance when traveling over changing terrain.

Stay tuned to our blog for more details on the 2022 Outlander as we wait for it to arrive here at Mountaineer Mitsubishi.

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Mitsubishi Reveals the All-New 2022 Outlander

2022 Mitsubishi Outlander | Mountaineer Mitsubishi | Beckley, WV

Many drivers just like you in Beckley, West Virginia, have been anxiously awaiting the return of one of the best family SUVs on the market — the 2022 Mitsubishi Outlander. True to form, the automaker not only revealed an all-new vehicle with a bold design and dynamic performance features, it pulled back the curtain in a unique way.

Mitsubishi unveiled the 2022 Outlander during the world’s first Amazon Live reveal event, which proves the company’s steadfast commitment to innovation. What they showed was exciting, to say the least.

The 2022 Mitsubishi Outlander is set to drive confidently into the future. Its stunning new look is tailor-made to turn heads around Beckley, while its thoughtfully crafted interior is family-focused to the fullest. It sports a collection of advanced safety systems like Active Blind Spot Assist and Forward Collision Mitigation, as well as a massive available 12.3-inch touch-screen infotainment system.

Additionally, the all-new Outlander boasts an improved Super All-Wheel Control system designed to give you more control in inclement weather or while off-roading. Its refreshed platform and spirited 2.5-liter, four-cylinder engine don’t hurt, either.

Keep an eye on the Mountaineer Mitsubishi blog for updates on the 2022 Mitsubishi Outlander, and we can’t wait to see you here for a test drive when it launches later this year.

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Mitsubishi, Record the Journey “Small Batch – Big Impact” Film

Mitsubishi Record the Journey | Mountaineer Mitsubishi | Beckley, WV

Photo Credit: Mitsubishi Motors

A couple years back, Mitsubishi Motors North America began to partner with Record the Journey, a military veterans charity, to take part in the Rebelle Rally, an all-women’s off-road navigational event. Last year, two US Army veterans, Sergeant Major Rachael Ridenour and Sergeant Kristie Levy, drove an Outlander PHEV, named Electra, in the 2020 Rebelle Rally event. (The name Electra is a nod to the fact that the Outlander is the first-ever plug-in hybrid electric vehicle to take part in the Rebelle Rally event.)

The event, we should mention, is a grueling 10-day off-road challenge — the longest of its kind in the continental US. Piece of cake, right?

To commemorate the partnership of Mitsubishi and Record the Journey — and the beautiful way these veterans are working together to meet the challenges of the rally — Mitsubishi released a film called “Small Batch – Big Impact” that follows the story of Ridenour and Levy as they compete in the rally. You can check out the short film below:

“After two successful years of partnership with Record the Journey, it’s an honor to be able to celebrate our mutual achievements with this latest ‘Small Batch – Big Impact’ film,” said the chief operating officer of Mitsubishi Motors North America, Mark Chaffin. “We’ve made history together at the Rebelle, but I hope the real legacy of our collaboration will be increased awareness of, and greater support for, the valuable work that Rachael and the RTJ team do for military veterans every day.”

Want to learn more about the Mitsubishi Outlander PHEV? Visit Mountaineer Mitsubishi in Beckley, West Virginia, to order one of your own.

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Mitsubishi Diamond Premium Care Certified to Kill COVID-19

Mitsubishi Diamond Premium Care | Mountaineer Mitsubishi | Beckley, WV

Photo credit: Mitsubishi Motors

With the coronavirus pandemic still going on, it’s vital that we continue to rigorously keep our spaces clean to avoid contracting or spreading the virus. But one often neglected area that’s also a breeding ground for germs is our cars. But with Diamond Premium Care™, a service offered at Mountaineer Mitsubishi, you get an innovative no-contact service EPA-certified to kill COVID-19.

Mountaineer Mitsubishi is thrilled to provide Diamond Care Premium™ at our dealership in Beckley, West Virginia. Diamond Care Premium™ is a disinfectant approved by the EPA to kill the SARS-CoV-2 virus. Diamond Care Premium™ is a no-contact spray for the interior and HVAC system of a vehicle and is non-abrasive, so it won’t damage the interior.

If you’re interested in having your Mitsubishi vehicle cleaned with this treatment, you can schedule an appointment to book this service at Mountaineer Mitsubishi. The treatment takes just 10 minutes to work, so you’ll be in and out quickly.

As the only major manufacturer in the United States to offer this service at this time, Mitsubishi strives to provide a sense of safety and confidence to our customers. According to Mitsubishi, the spray doesn’t just kill 99.9 percent of viruses and bacteria on the surfaces of your vehicle’s interior — it also circulates through the HVAC system, killing any trace of the virus in the air as well.

The disinfectant has the added bonus of being a deodorizer that effectively kills odors without deploying harsh chemicals or masking smells with fragrance. So when you get into your Mitsubishi vehicle, you’re guaranteed a fresh, clean cabin.

Your comfort and health are top priorities at Mountaineer Mitsubishi. If you’d like to schedule Diamond Premium Care™ or any other service, we’ll make sure that you feel safe when you visit our showroom.

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Mitsubishi Makes History in 2020 Rebelle Rally

Mitsubishi Rebelle Rally | Mountaineer Mitsubishi | Beckley, WV

Photo credit: Mitsubishi Motors

At the 2020 Rebelle Rally, the first all-women off-road navigation rally in the United States, Mitsubishi made history by entering the Outlander PHEV, the first electric vehicle ever driven in the rally in the five years it’s been running.

Rebelle Rally teams consist of a driver and a navigator piloting their off-roader through the deserts of Nevada and California. 2020 was the first year Rebelle Rally allowed electrified vehicles, and Mitsubishi rushed to prove the capabilities of the Outlander PHEV.

The 2020 Outlander PHEV delivers an incredible fuel economy rating of 74 mpg combined, with up to 22 miles of all-electric range.* It’s also perfect for driving on rough terrain thanks to its Super All-Wheel Control, which comes with multiple drive modes for various terrain and driving situations and uses a system of smart technologies to deliver traction where it’s needed most.

For the second year in a row, Mitsubishi partnered with the nonprofit organization Record the Journey, which benefits veterans and works to ease the transition from active service to civilian life. Last year, Mitsubishi and Record the Journey modified a Mitsubishi Eclipse Cross for disabled veteran driver, Rachael Ridenour, making Ridenour the first adaptive athlete to drive in the Rebelle Rally.

Today’s Mitsubishi lineup, including the efficient Outlander PHEV, is rugged enough to handle your next family adventure. Check out our selection online, then schedule your test drive at Mountaineer Mitsubishi in Beckley, West Virginia.

*EPA mileage estimate. Combined fuel economy Electricity + Gasoline. Actual mileage may vary.

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Manage Service Appointments With New MY MITSUBISHI CONNECT™ App

2020 Mitsubishi in Beckley, WV

When Mitsubishi unveiled the MY MITSUBISHI CONNECT™ smartphone application, it provided drivers with an innovative way to stay connected with their vehicles, even from afar. Now, the automaker is making it easier than ever to keep your car in good health by allowing them to schedule service appointments right from their phones.

Thanks to a partnership with forward-thinking technology companies Aeris and Dealer-FX, the newest iteration of the MY MITSUBISHI CONNECT™ app gives you numerous ways to manage your car’s maintenance. To start, you can monitor your vehicle’s status and set up push notifications that will tell you when your check-engine light comes on, among other things. Then, you can seamlessly schedule an appointment with a trusted dealership like Mountaineer Mitsubishi.

The ultimate goal of this new feature is to use everyday technology to take customer service to another level and improve the overall ownership experience for Mitsubishi drivers. Mark Chaffin, Chief Operating Officer of Mitsubishi Motors North America, summed it up by saying, “Mitsubishi customers are dreamers, achievers, entrepreneurs – active in their communities and in their family homes, and their time is extremely valuable. The My MITSUBISHI CONNECT™ app allows us to enhance their experience, be more efficient with their time and continue to demonstrate our commitment to delivering high quality, top value vehicles with leading-edge technology in the U.S.”

To learn more about the MY MITSUBISHI CONNECT™ app and how it can make your life easier, don’t hesitate to contact us at Mountaineer Mitsubishi.

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Top Fall Foliage Road Trip in West Virginia

Fall Foliage Road Trip in West Virginia

West Virginia is beautiful throughout the year but especially in the fall, thanks to the changing leaves. If you’d like to check out some of the most breathtaking spots at this time of year, embark on this fall foliage road trip in your Mitsubishi.

Coopers Rock State Forest

Begin your journey by heading to Coopers Rock State Forest in Bruceton Mills. This park has a lovely lake and canyon overlooks, where you can view a huge expanse of trees.

Blackwater Falls State Park

After exploring the forest, you can then take in the scenic views at Blackwater Falls State Park. The Blackwater Falls, for which the park is named, is a must-see. Its amber waters stand out from the surrounding orange and red leaves.

Dolly Sods Wilderness

Dolly Sods Wilderness is located in Davis, just as Blackwater Falls is, and it has both trees and bushes that change colors. As such, this is a great stop on your road trip to take a family photo.

Seneca State Forest

Seneca State Forest in Dunmore is the perfect place to get out of your car and stretch your legs. With hiking opportunities through thick woodlands, this forest has many picture-worthy areas.

Need a new car to take you on your fall foliage road trip? Call us at Mountaineer Mitsubishi in Beckley, West Virginia, to find your next car.

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Mitsubishi Wins Future Digital Award for its Road Assist+ App

Mitsubishi Road Assist+ App in Beckley, WV

Every year since 2008, Juniper Research evaluates companies and organizations that push the boundaries of their respective industries with advanced technology. For 2020, Mitsubishi took home the coveted Future Digital Awards Technology Award in the Technology and Innovation segment for the Road Assist+ app.

When you look at everything the Mitsubishi Road Assist+ app offers, it’s no surprise that it was recognized as an industry-leading piece of software. First, it provides you with access to 24/7 emergency roadside assistance in case you run out of gas, get a flat tire, or find yourself stranded with a dead battery.

Perhaps even more impressive is the way it can coach you on how to become a better driver and reward you for doing so. If you choose, Road Assist+ can monitor your driving habits and give you feedback on problem areas in your performance. From there, you may be able to use this data to secure more favorable insurance rates, right through Mitsubishi.

In regards to the award, Mitsubishi Motors R&D of America’s digital product strategy director, Bryan Arnett, said, “Mitsubishi Road Assist+ increases driver peace of mind, safety and connectivity on the open road. We are proud to be recognized by Juniper Research for our leadership in vehicle connectivity and telematics, which are essential components of this work.”

To learn more about the innovative Mitsubishi Road Assist+ application and all the ways it helps keep you safe on the road, don’t hesitate to contact us at Mountaineer Mitsubishi.

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Mitsubishi tops Japanese brands in 2020 J.D. Power U.S. Initial Quality Study

2020 M itsubishi Outlander Sport in Lewisburg, WV

Every year, J.D. Power and Associates compiles a list of the most reliable new vehicles of the year, called the Initial Quality Study. In 2020, Mitsubishi easily topped the range of Japanese automakers and even managed to leave the industry average in the rearview mirror.

In order to compile its list, J.D. Power surveys owners of new vehicles about the number of problems they encountered during their first 90 days of ownership. Then, they look at the number of issues per 100 vehicles on the road. The lower the score, the better the brand performed over the course of the year.

In 2020, Mitsubishi scored a remarkable 148 on the scale, which is 18 points below the industry average. Other Japanese brands weren’t quite so lucky, with only Nissan beating the mean — and then only by five points. Meanwhile, Mitsubishi outpaced both Toyota and Honda by 29 points, Mazda by 36, Acura by 37, and Subaru by 39.

As a side note, also dethroned American mainstays like GMC, Jeep®, Cadillac, Ford, and Chrysler—by as many as 41 points in the case of the latter.

To find a vehicle with proven reliability, check out the online inventory here at Mountaineer Mitsubishi.

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