Mitsubishi First in Fixed Right First Time Rankings

Mitsubishi Outlander Sport in Beckley, WV

For the second year in a row, Mitsubishi earned first place in its non-premium segment for the Fixed Right First Time ranking. This ranking rates customer satisfaction specific to their vehicles after their first dealership repair.

The Mitsubishi brand continues to wow customers and the automotive industry alike with its focus on improving its vehicles and the overall customer ownership experience. Their growth as a brand was acknowledged this spring when Mitsubishi received higher ratings in the J.D. Power 2020 Customer Service Index Study.

The J.D. Power 2020 CSI Study looks at customer satisfaction related to the repairs and maintenance they receive on 1-5 year old vehicles at dealerships. This includes both warranty-covered and customer-pay work, and includes categories such as Service Quality, Service Facility, and Service Advisor.

Mitsubishi has been focusing on improving every detail of the customer’s ownership experience, from shopping to servicing. Their advances in customer service is clear, as the brand increased its points in the service facility satisfaction by 20 points. Almost half of the Mitsubishi customers gave their Mitsubishi facility a “10” in the J.D. Power 2020 CSI Survey, a much higher rating than the average score in the non-premium segment.

Mitsubishi has improved its overall CSI Study score by 61 points since 2016, showing a real commitment to giving its customers the best possible ownership experience.

If your Mitsubishi needs maintenance, visit Mountaineer Mitsubishi’s service department. It’ll be fixed right the first time!

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Mitsubishi Outlander among Lowest Cost to Own Vehicles Over 5 Years

2020 Mitsubishi Outlander in Lewisburg, WV

Is your family in the market for an affordable, spacious SUV that won’t require gratuitous, expensive maintenance down the line? Consider the 2020 Mitsubishi Outlander, because for the second consecutive year, the family-oriented SUV has won the distinct honor of being named a Kelley Blue Book 5-Year Lowest Cost to Own vehicle.

The KBB’s Lowest Cost to Own designation is based on a number of complex criteria, including interest rates, cost to insure, and fuel economy. The automotive resource’s biggest consideration when awarding a Lowest Cost to Own title to a vehicle, however, is expected depreciation. While a vehicle may cost less upfront, KBB believes a vehicle’s overall cost to own is significantly impacted by its resell value.

After beating out a highly-competitive market, the 2020 Mitsubishi Outlander was named the lowest cost to own three-row mid-size SUV yet again. Some of the determining factors that went into the Outlander’s award included the inherent ownership value resulting from its Insurance Institute for Highway Safety Top Safety Pick as well as its excellent warranty.

The director of the KBB’s 5-Year Cost to Own program, Eric Ibara, said that the Outlander “is currently the most affordable three-row vehicle on the market, and its operating costs are competitively low in every area.”

Visit the Mountaineer Mitsubishi website to learn more about the one of the lowest cost-to-own vehicles in America!

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Mitsubishi Achieves Its Best January Sales Since 2004

2020 Mitsubishi Lineup in Beckley, WV

Last year, Mitsubishi Motors North America, Inc. reported peak annual sales performance in over a decade. This year, it’s already starting off strong with 2020 sales. According to a recent press release, MMNA achieved the best January sales figures since 2004. January 2020 sales also surpassed last January’s results by 22 percent — 10,626 vs. 8,708 vehicles.

Factors that influenced growth

A few factors in particular contributed to the Mitsubishi sales surge at the start of this year. For one thing, MMNA added 36 new dealerships to its network last year. Another reason is the growing consumer demand for two of the brand’s models — the Outlander and Eclipse Cross. Per the press release, Outlander sales for January 2020 were 66 percent higher than January 2019. The brand also sold 35 percent more Eclipse Cross models than January of last year.

Two popular models

It’s not surprising that the Outlander and Eclipse Cross played such an integral role in boosting the automaker’s recent sales. Here are just some of these two models’ appealing qualities.

2020 Outlander

  • It received the Kelley Blue Book 5-Year Cost to Own Award for 2020
  • The model now comes standard with drier-assist features such as Forward Collision Mitigation, Automatic High Beams, and Lane Departure Warning
  • It boasts a new Mitsubishi Power Sound System to elevate your playlists
  • Super All Wheel Control pairs with Active Yaw Control for enhanced balance and traction

2020 Eclipse Cross

  • It earned a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration
  • The SE trim now offers a new package with roof rails and a panoramic sunroof
  • The SEL and SE trims now come with Forward Collision Mitigation, Lane Departure Warning, and Automatic High Beams
  • This model year introduces new 2WD trims with Active Yaw Control when you go with the SE, LE, or SEL version

Celebrate the brand’s successful sales when you stop by Mountaineer Mitsubishi to test-drive one of the Outlander or Eclipse Cross models we have in stock.

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Annual Mitsubishi Sales Best Since 2007

Mitsubishi Lineup in Beckley, WV

It has been over a decade since the recession of the late 2000s. Many parts of the global economy are still recovering, including the automotive industry. One major sign that Mitsubishi Motors is making its recovery is that it has just enjoyed its best annual sales performance since 2007.

This was the seventh year in a row for sales growth. Mitsubishi sold 121,046 vehicles around the world — an increase of 2.5 percent over 2018 sales. The year ended on an especially good note, with a 10.3 percent jump in sales in December 2019, when compared to December 2018.

Much of the annual Mitsubishi sales growth is thanks to the Eclipse Cross. Mitsubishi sold 9,485 units in 2018. Sales increased to an impressive 19,661 in 2019, which is more than double that of 2018.

To celebrate this great news, Fred Diaz, President and CEO, MMNA, said, “We reached our seventh consecutive year of sales increases, relocated our national headquarters to Franklin, Tennessee, and added nearly 40 new dealer partners to our network, all marking the reinvention of Mitsubishi Motors in the U.S. And there’s more good news on the horizon, including all-new and substantially refreshed vehicles that will launch throughout the year ahead.”

One of the exciting updates for the 2020 model year is the redesigned 2020 Outlander Sport. This model is the first to showcase the new, dynamic Mitsubishi design language.

Don’t get left behind. If you don’t already own a Mitsubishi, become part of the next sales record with a visit to Mountaineer Mitsubishi!

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2020 Mitsubishi Eclipse Cross Earns 5-Star Safety Rating

2020 Mitsubishi Eclipse Cross in Beckley, WV

The 2020 Mitsubishi Eclipse Cross has received a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration, the highest-possible overall score a vehicle can earn.

Both the front-wheel-drive and all-wheel-drive variants of the 2020 Eclipse Cross received the 5-star rating thanks to strong performance in every category. The Eclipse Cross scored five out of five stars in the passenger-side frontal crash test, five stars in the combined side crash ratings, four stars in the rollover test and four stars in the driver’s side frontal crash test.

“The safety of our customers on the road is of the utmost importance to us, and receiving a 5-Star rating from NHTSA validates our engineers’ efforts to design the highest level of quality and safety into every vehicle we build,” said Cason Grover, director of product planning for Mitsubishi Motors North America. “Eclipse Cross continues to offer consumers an impressive combination of value, performance and dependability, along with top-level safety scores.”

In addition to its excellent safety scores, the 2020 Mitsubishi Eclipse Cross comes with a number of driver assistance systems that help you avoid getting into a crash in the first place. These include Forward-Collision Mitigation, Lane Departure Warning and Automatic High Beams, all of which are standard on the SE and SEL trims.

If your ideal SUV is one that protects you on the road, check out the 2020 Mitsubishi Eclipse Cross at Mountaineer Mitsubishi!

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Mitsubishi Outlander PHEV Named 2020 Family Green Car of the Year

2020 Mitsubishi Outlander PHEV in Beckley, WV

The Mitsubishi Outlander PHEV has received Green Car Journal’s 2020 Family Green Car of the Year Award. This is the first time the prestigious award has been given, and the judges specifically chose the iconic SUV to receive the accolade because of its many family-friendly and green components.

The 2020 Family Green Car of the Year award was given at the 2019 San Antonio Auto and Truck Show on November 21. This plug-in hybrid comes with an EPA-estimated 74 MPGe, though you can also opt for an all-electric powertrain mode that can go 22 miles on pure electricity.* There’s also a Super All-Wheel Control system for added handling on tough terrain.

“Winning Green Car Journal’s first-ever Green Family Car of the Year award is a great honor and recognition of Outlander PHEV’s potent combination of reliability, efficiency and value,” said Jim Sweeting, Sales Manager for the Central Region of Mitsubishi North America.

You’ll also find a range of family-friendly features, such as a spacious interior with seating for five people and a suite of driver assist technologies. For instance, the Outlander PHEV has available Forward Collision Mitigation, Lane Departure Warning, and Automatic High Beams. And it comes with smartphone connectivity via Apple CarPlay® and Android Auto™.

Visit Mountaineer Mitsubishi to get behind the wheel of this year’s Family Green Car of the Year!

*EPA mileage estimate. Combined fuel economy Electricity + Gasoline. Actual mileage may vary.

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Volunteer Opportunities Near Beckley, WV

Volunteer Opportunities in Beckley, WV

The holiday season is a wonderful time of year when many of us work hard to help those in need. Here in West Virginia there are plenty of volunteer opportunities to help, especially during the Thanksgiving and Christmas holidays. Here are a few places you can start.

United Way of Southern West Virginia

The United Way of Southern West Virginia is dedicated to helping people reach their potential through health services, financial stability, and educational opportunities. They are always looking for volunteers to help with various programs and events. Contact the United Way at 304-253-2111 to see what you can do to help.

American Red Cross

One way you can help others is by donating blood. There is a blood donation center here in Beckley through the American Red Cross. You can schedule a donation appointment that works with your schedule.

Mountain State Centers for Independent Living

This community-based organization works to help people with disabilities learn to live and work more independently. They have been serving our community for over 35 years and are always in need of donations of both money and time.

Beckley VA Medical Center

The VA Medical Center is dedicated to taking care of our honored veterans. Contact the hospital and ask how you can help.

We are always proud of those who help others and volunteer to help others. Visit Mountaineer Mitsubishi and see ways we are involved in our community.

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Mitsubishi Brand Experience Pilot

2019 Mitsubishi Outlander Sport in Beckley, WV

For the second consecutive year Mitsubishi has been the fastest-growing Asian vehicle brand in the United States. When you look at the company’s marketing efforts and their exceptional vehicles, the reason for this dominance is clear. The company’s “Small Batch” marketing initiative recently expanded with a Mitsubishi brand experience pilot program called the Small Batch Drive Experience.

Traditional ride-and-drives are usually an expensive hassle. The Small Batch Drive Experience promises to be clever, agile, and flexible, much like Mitsubishi itself. Mitsubishi partnered with BirdDog and together they use advanced social media monitoring, computer intelligence, and localized targeting technology to find potentially interested customers and set up a pop-up ride and drive at various venues from cultural events to coffee shops.

Mitsubishi knows that customers want to interact with brands by their own rules, not the company’s. By taking the Mitsubishi vehicles directly to the consumer and offering an experience behind the wheel and an interaction with the brand, Mitsubishi can showcase its top-of-the-line products to customers in a convenient, engaging manner.

The vehicles available to be test-driven under the Mitsubishi brand experience pilot program are the Mitsubishi Eclipse Cross, the Mitsubishi Outlander Sport, and the Mitsubishi Outlander PHEV, which is the world’s best-selling plug-in hybrid. Alternatively, you can test drive a Mitsubishi the old fashioned way at Mountaineer Mitsubishi!

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2019 Mitsubishi Eclipse Cross Receives IIHS TOP SAFETY PICK

2019 Mitsubishi Eclipse Cross in Beckley, WV

The 2019 Mitsubishi Eclipse Cross is showing that it’s more than just a pretty face. This compact SUV recently received the title of TOP SAFETY PICK from the Insurance Institute for Highway Safety (IIHS), highlighting the brand’s dedication to offering safe, yet stylish vehicles.

“We’re focused on engineering safety, quality, and reliability into every vehicle we build, which is reflected in the IIHS TOP SAFETY PICK recognition for the Eclipse Cross,” said Mark Chaffin, chief operating officer for MMNA. “Eclipse Cross continues to impress customers with its distinctive and rugged design, advanced connectivity features, and available active safety equipment that current drivers desire in the popular compact SUV segment.”

In order to be named a 2019 TOP SAFETY PICK, the Eclipse Cross earned the highest possible rating of “Good” in all six crash tests. These tests included the driver-side small overlap front, moderate overlap front, side, roof strength, head restraint test, and passenger-side small overlap front test. It also earned a “Superior” rating for its front crash prevention system.

The Eclipse Cross comes available with safety technologies that include the following:

  • LED headlights
  • Blind Spot Warning with Lane Change Assist
  • Rear Cross-Traffic Alert
  • Forward Collision Mitigation
  • Lane Departure Warning
  • Adaptive Cruise Control
  • Automatic High Beams

To try out the handsome, award-winning 2019 Mitsubishi Eclipse Cross for yourself, stop into Mountaineer Mitsubishi.

 

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Will We See the Return of the Lancer Evolution?

A few years ago, we sadly said goodbye to the Mitsubishi Lancer Evolution, often called just Evo. It was a high-performance version of the standard Lancer sedan and was a popular choice for performance enthusiasts for decades. Now, we hear there are rumors that there could be a return of the Lancer Evolution.

According to Autocar, Mitsubishi has plans to return to its performance roots with an 11th-generation model of the Evo. They spoke with a Japanese source who said the new model would be available as either a four-door sedan or a five-door hatchback.

The details they found suggest the new model would share components with the Renault Megane RS. This could include a turbocharged 2.0-liter four-cylinder engine paired with a dual-clutch transmission and Mitsubishi Super All-Wheel Control.

One thing that would have to happen before the Evo could make a comeback is Mitsubishi introducing a new generation for the Lancer sedan as well. A return to its racing heritage is something Mitsubishi CEO, Osamu Masuko, wants to see, so this could work out nicely for Evo fans.

The Lancer Evolution Final Edition was an impressive vehicle with an output of 303 horsepower. If Mitsubishi brings back the Evo, we expect it would even more powerful.

If you’re in the market for a reliable, affordable, and exciting new vehicle, look no further than our selection at Mountaineer Mitsubishi.

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