Mitsubishi Achieves Its Best January Sales Since 2004

2020 Mitsubishi Lineup in Beckley, WV

Last year, Mitsubishi Motors North America, Inc. reported peak annual sales performance in over a decade. This year, it’s already starting off strong with 2020 sales. According to a recent press release, MMNA achieved the best January sales figures since 2004. January 2020 sales also surpassed last January’s results by 22 percent — 10,626 vs. 8,708 vehicles.

Factors that influenced growth

A few factors in particular contributed to the Mitsubishi sales surge at the start of this year. For one thing, MMNA added 36 new dealerships to its network last year. Another reason is the growing consumer demand for two of the brand’s models — the Outlander and Eclipse Cross. Per the press release, Outlander sales for January 2020 were 66 percent higher than January 2019. The brand also sold 35 percent more Eclipse Cross models than January of last year.

Two popular models

It’s not surprising that the Outlander and Eclipse Cross played such an integral role in boosting the automaker’s recent sales. Here are just some of these two models’ appealing qualities.

2020 Outlander

  • It received the Kelley Blue Book 5-Year Cost to Own Award for 2020
  • The model now comes standard with drier-assist features such as Forward Collision Mitigation, Automatic High Beams, and Lane Departure Warning
  • It boasts a new Mitsubishi Power Sound System to elevate your playlists
  • Super All Wheel Control pairs with Active Yaw Control for enhanced balance and traction

2020 Eclipse Cross

  • It earned a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration
  • The SE trim now offers a new package with roof rails and a panoramic sunroof
  • The SEL and SE trims now come with Forward Collision Mitigation, Lane Departure Warning, and Automatic High Beams
  • This model year introduces new 2WD trims with Active Yaw Control when you go with the SE, LE, or SEL version

Celebrate the brand’s successful sales when you stop by Mountaineer Mitsubishi to test-drive one of the Outlander or Eclipse Cross models we have in stock.

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Annual Mitsubishi Sales Best Since 2007

Mitsubishi Lineup in Beckley, WV

It has been over a decade since the recession of the late 2000s. Many parts of the global economy are still recovering, including the automotive industry. One major sign that Mitsubishi Motors is making its recovery is that it has just enjoyed its best annual sales performance since 2007.

This was the seventh year in a row for sales growth. Mitsubishi sold 121,046 vehicles around the world — an increase of 2.5 percent over 2018 sales. The year ended on an especially good note, with a 10.3 percent jump in sales in December 2019, when compared to December 2018.

Much of the annual Mitsubishi sales growth is thanks to the Eclipse Cross. Mitsubishi sold 9,485 units in 2018. Sales increased to an impressive 19,661 in 2019, which is more than double that of 2018.

To celebrate this great news, Fred Diaz, President and CEO, MMNA, said, “We reached our seventh consecutive year of sales increases, relocated our national headquarters to Franklin, Tennessee, and added nearly 40 new dealer partners to our network, all marking the reinvention of Mitsubishi Motors in the U.S. And there’s more good news on the horizon, including all-new and substantially refreshed vehicles that will launch throughout the year ahead.”

One of the exciting updates for the 2020 model year is the redesigned 2020 Outlander Sport. This model is the first to showcase the new, dynamic Mitsubishi design language.

Don’t get left behind. If you don’t already own a Mitsubishi, become part of the next sales record with a visit to Mountaineer Mitsubishi!

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2020 Mitsubishi Eclipse Cross Earns 5-Star Safety Rating

2020 Mitsubishi Eclipse Cross in Beckley, WV

The 2020 Mitsubishi Eclipse Cross has received a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration, the highest-possible overall score a vehicle can earn.

Both the front-wheel-drive and all-wheel-drive variants of the 2020 Eclipse Cross received the 5-star rating thanks to strong performance in every category. The Eclipse Cross scored five out of five stars in the passenger-side frontal crash test, five stars in the combined side crash ratings, four stars in the rollover test and four stars in the driver’s side frontal crash test.

“The safety of our customers on the road is of the utmost importance to us, and receiving a 5-Star rating from NHTSA validates our engineers’ efforts to design the highest level of quality and safety into every vehicle we build,” said Cason Grover, director of product planning for Mitsubishi Motors North America. “Eclipse Cross continues to offer consumers an impressive combination of value, performance and dependability, along with top-level safety scores.”

In addition to its excellent safety scores, the 2020 Mitsubishi Eclipse Cross comes with a number of driver assistance systems that help you avoid getting into a crash in the first place. These include Forward-Collision Mitigation, Lane Departure Warning and Automatic High Beams, all of which are standard on the SE and SEL trims.

If your ideal SUV is one that protects you on the road, check out the 2020 Mitsubishi Eclipse Cross at Mountaineer Mitsubishi!

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Mitsubishi Outlander PHEV Named 2020 Family Green Car of the Year

2020 Mitsubishi Outlander PHEV in Beckley, WV

The Mitsubishi Outlander PHEV has received Green Car Journal’s 2020 Family Green Car of the Year Award. This is the first time the prestigious award has been given, and the judges specifically chose the iconic SUV to receive the accolade because of its many family-friendly and green components.

The 2020 Family Green Car of the Year award was given at the 2019 San Antonio Auto and Truck Show on November 21. This plug-in hybrid comes with an EPA-estimated 74 MPGe, though you can also opt for an all-electric powertrain mode that can go 22 miles on pure electricity.* There’s also a Super All-Wheel Control system for added handling on tough terrain.

“Winning Green Car Journal’s first-ever Green Family Car of the Year award is a great honor and recognition of Outlander PHEV’s potent combination of reliability, efficiency and value,” said Jim Sweeting, Sales Manager for the Central Region of Mitsubishi North America.

You’ll also find a range of family-friendly features, such as a spacious interior with seating for five people and a suite of driver assist technologies. For instance, the Outlander PHEV has available Forward Collision Mitigation, Lane Departure Warning, and Automatic High Beams. And it comes with smartphone connectivity via Apple CarPlay® and Android Auto™.

Visit Mountaineer Mitsubishi to get behind the wheel of this year’s Family Green Car of the Year!

*EPA mileage estimate. Combined fuel economy Electricity + Gasoline. Actual mileage may vary.

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Volunteer Opportunities Near Beckley, WV

Volunteer Opportunities in Beckley, WV

The holiday season is a wonderful time of year when many of us work hard to help those in need. Here in West Virginia there are plenty of volunteer opportunities to help, especially during the Thanksgiving and Christmas holidays. Here are a few places you can start.

United Way of Southern West Virginia

The United Way of Southern West Virginia is dedicated to helping people reach their potential through health services, financial stability, and educational opportunities. They are always looking for volunteers to help with various programs and events. Contact the United Way at 304-253-2111 to see what you can do to help.

American Red Cross

One way you can help others is by donating blood. There is a blood donation center here in Beckley through the American Red Cross. You can schedule a donation appointment that works with your schedule.

Mountain State Centers for Independent Living

This community-based organization works to help people with disabilities learn to live and work more independently. They have been serving our community for over 35 years and are always in need of donations of both money and time.

Beckley VA Medical Center

The VA Medical Center is dedicated to taking care of our honored veterans. Contact the hospital and ask how you can help.

We are always proud of those who help others and volunteer to help others. Visit Mountaineer Mitsubishi and see ways we are involved in our community.

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Mitsubishi Brand Experience Pilot

2019 Mitsubishi Outlander Sport in Beckley, WV

For the second consecutive year Mitsubishi has been the fastest-growing Asian vehicle brand in the United States. When you look at the company’s marketing efforts and their exceptional vehicles, the reason for this dominance is clear. The company’s “Small Batch” marketing initiative recently expanded with a Mitsubishi brand experience pilot program called the Small Batch Drive Experience.

Traditional ride-and-drives are usually an expensive hassle. The Small Batch Drive Experience promises to be clever, agile, and flexible, much like Mitsubishi itself. Mitsubishi partnered with BirdDog and together they use advanced social media monitoring, computer intelligence, and localized targeting technology to find potentially interested customers and set up a pop-up ride and drive at various venues from cultural events to coffee shops.

Mitsubishi knows that customers want to interact with brands by their own rules, not the company’s. By taking the Mitsubishi vehicles directly to the consumer and offering an experience behind the wheel and an interaction with the brand, Mitsubishi can showcase its top-of-the-line products to customers in a convenient, engaging manner.

The vehicles available to be test-driven under the Mitsubishi brand experience pilot program are the Mitsubishi Eclipse Cross, the Mitsubishi Outlander Sport, and the Mitsubishi Outlander PHEV, which is the world’s best-selling plug-in hybrid. Alternatively, you can test drive a Mitsubishi the old fashioned way at Mountaineer Mitsubishi!

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2019 Mitsubishi Eclipse Cross Receives IIHS TOP SAFETY PICK

2019 Mitsubishi Eclipse Cross in Beckley, WV

The 2019 Mitsubishi Eclipse Cross is showing that it’s more than just a pretty face. This compact SUV recently received the title of TOP SAFETY PICK from the Insurance Institute for Highway Safety (IIHS), highlighting the brand’s dedication to offering safe, yet stylish vehicles.

“We’re focused on engineering safety, quality, and reliability into every vehicle we build, which is reflected in the IIHS TOP SAFETY PICK recognition for the Eclipse Cross,” said Mark Chaffin, chief operating officer for MMNA. “Eclipse Cross continues to impress customers with its distinctive and rugged design, advanced connectivity features, and available active safety equipment that current drivers desire in the popular compact SUV segment.”

In order to be named a 2019 TOP SAFETY PICK, the Eclipse Cross earned the highest possible rating of “Good” in all six crash tests. These tests included the driver-side small overlap front, moderate overlap front, side, roof strength, head restraint test, and passenger-side small overlap front test. It also earned a “Superior” rating for its front crash prevention system.

The Eclipse Cross comes available with safety technologies that include the following:

  • LED headlights
  • Blind Spot Warning with Lane Change Assist
  • Rear Cross-Traffic Alert
  • Forward Collision Mitigation
  • Lane Departure Warning
  • Adaptive Cruise Control
  • Automatic High Beams

To try out the handsome, award-winning 2019 Mitsubishi Eclipse Cross for yourself, stop into Mountaineer Mitsubishi.

 

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Will We See the Return of the Lancer Evolution?

A few years ago, we sadly said goodbye to the Mitsubishi Lancer Evolution, often called just Evo. It was a high-performance version of the standard Lancer sedan and was a popular choice for performance enthusiasts for decades. Now, we hear there are rumors that there could be a return of the Lancer Evolution.

According to Autocar, Mitsubishi has plans to return to its performance roots with an 11th-generation model of the Evo. They spoke with a Japanese source who said the new model would be available as either a four-door sedan or a five-door hatchback.

The details they found suggest the new model would share components with the Renault Megane RS. This could include a turbocharged 2.0-liter four-cylinder engine paired with a dual-clutch transmission and Mitsubishi Super All-Wheel Control.

One thing that would have to happen before the Evo could make a comeback is Mitsubishi introducing a new generation for the Lancer sedan as well. A return to its racing heritage is something Mitsubishi CEO, Osamu Masuko, wants to see, so this could work out nicely for Evo fans.

The Lancer Evolution Final Edition was an impressive vehicle with an output of 303 horsepower. If Mitsubishi brings back the Evo, we expect it would even more powerful.

If you’re in the market for a reliable, affordable, and exciting new vehicle, look no further than our selection at Mountaineer Mitsubishi.

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Best Day Trips Near Beckley

Picture Credit: nps.gov

Here in Beckley, we’re fortunate to live less than two hours away from a wide variety of great destinations. Read on to learn more about three of Mountaineer Mitsubishi’s favorite day trips in the area.

New River Gorge National River

Less than an hour from Beckley is the New River Gorge National River, one of West Virginia’s most beautiful outdoor destinations. While you’re here, you can hit the New River for some fishing or whitewater rafting, hike or bike on one of the area’s many trails, relax with a scenic drive, or tour the historic railroad town of Thurmond. You’ll also want to stop by the Canyon Rim Visitor Center and admire the New River Gorge Bridge — one of the world’s most spectacular spans.

Charleston

West Virginia’s capital city is just a short drive away, and it’s packed with cultural activities, local shopping, and outdoor recreation opportunities. Highlights include the West Virginia State Museum, the Clay Center for the Arts and Sciences, and Haddad Riverfront Park. While you’re here, stop at Capitol Market to buy some local produce from the farmers market or a snack from a food vendor.

Blacksburg

Located just over the state line in Virginia, Blacksburg offers a fun mix of indoor and outdoor attractions. Enjoy a performance or art exhibit at Virginia Tech’s Moss Arts Center, shop and dine at dozens of businesses in the downtown historic district, or head outside for a bike ride on the Huckleberry Trail.

If you need a stylish new ride for getting around Beckley and beyond, look no further than Mountaineer Mitsubishi. We’ve got all the best vehicles from Mitsubishi in stock and ready to drive.

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Mitsubishi Engelberg Tourer Concept Revealed

Photo Credit: media.mitsubishicars.com

At the Geneva International Motor Show held earlier this year, Mitsubishi showed off a bold, new concept that gives us hints at some possible future designs and uses of electric technology. The Engelberg Tourer concept combines advanced electrification with all-wheel control for an adventure vehicle like no other.

The concept was named after a rugged ski resort in Switzerland known for its challenging runs. Like slicing down a slope, the Engelberg Tourer wants to challenge drivers with freedom and confidence. Its plug-in hybrid system delivers an estimated electric cruising range over 40 miles and total driving range of around 430 miles. Its full-time 4WD control helps you conquer whatever the road brings you.

Powering the Engelberg Tourer is a 2.4-liter gasoline engine, two high-efficiency motors, and a large capacity drive battery. The battery is placed beneath the floor in the middle of the vehicle, so it does not hinder passenger or cargo space. In fact, the concept comes with three spacious rows of seating.

Inside, the Engelberg Tourer uses an advanced navigation system. When the driver enters a destination, the Connected Car System will use traffic, weather, temperature, and topography information to select the ideal driving motor for the best and most efficient use of electricity and gasoline.

We’re eager to see how the Engleberg Tourer concept influences the next wave of great new vehicles offered at Mountaineer Mitsubishi.

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