Top Fall Foliage Road Trip in West Virginia

Fall Foliage Road Trip in West Virginia

West Virginia is beautiful throughout the year but especially in the fall, thanks to the changing leaves. If you’d like to check out some of the most breathtaking spots at this time of year, embark on this fall foliage road trip in your Mitsubishi.

Coopers Rock State Forest

Begin your journey by heading to Coopers Rock State Forest in Bruceton Mills. This park has a lovely lake and canyon overlooks, where you can view a huge expanse of trees.

Blackwater Falls State Park

After exploring the forest, you can then take in the scenic views at Blackwater Falls State Park. The Blackwater Falls, for which the park is named, is a must-see. Its amber waters stand out from the surrounding orange and red leaves.

Dolly Sods Wilderness

Dolly Sods Wilderness is located in Davis, just as Blackwater Falls is, and it has both trees and bushes that change colors. As such, this is a great stop on your road trip to take a family photo.

Seneca State Forest

Seneca State Forest in Dunmore is the perfect place to get out of your car and stretch your legs. With hiking opportunities through thick woodlands, this forest has many picture-worthy areas.

Need a new car to take you on your fall foliage road trip? Call us at Mountaineer Mitsubishi in Beckley, West Virginia, to find your next car.

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Mitsubishi Wins Future Digital Award for its Road Assist+ App

Mitsubishi Road Assist+ App in Beckley, WV

Every year since 2008, Juniper Research evaluates companies and organizations that push the boundaries of their respective industries with advanced technology. For 2020, Mitsubishi took home the coveted Future Digital Awards Technology Award in the Technology and Innovation segment for the Road Assist+ app.

When you look at everything the Mitsubishi Road Assist+ app offers, it’s no surprise that it was recognized as an industry-leading piece of software. First, it provides you with access to 24/7 emergency roadside assistance in case you run out of gas, get a flat tire, or find yourself stranded with a dead battery.

Perhaps even more impressive is the way it can coach you on how to become a better driver and reward you for doing so. If you choose, Road Assist+ can monitor your driving habits and give you feedback on problem areas in your performance. From there, you may be able to use this data to secure more favorable insurance rates, right through Mitsubishi.

In regards to the award, Mitsubishi Motors R&D of America’s digital product strategy director, Bryan Arnett, said, “Mitsubishi Road Assist+ increases driver peace of mind, safety and connectivity on the open road. We are proud to be recognized by Juniper Research for our leadership in vehicle connectivity and telematics, which are essential components of this work.”

To learn more about the innovative Mitsubishi Road Assist+ application and all the ways it helps keep you safe on the road, don’t hesitate to contact us at Mountaineer Mitsubishi.

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Mitsubishi tops Japanese brands in 2020 J.D. Power U.S. Initial Quality Study

2020 M itsubishi Outlander Sport in Lewisburg, WV

Every year, J.D. Power and Associates compiles a list of the most reliable new vehicles of the year, called the Initial Quality Study. In 2020, Mitsubishi easily topped the range of Japanese automakers and even managed to leave the industry average in the rearview mirror.

In order to compile its list, J.D. Power surveys owners of new vehicles about the number of problems they encountered during their first 90 days of ownership. Then, they look at the number of issues per 100 vehicles on the road. The lower the score, the better the brand performed over the course of the year.

In 2020, Mitsubishi scored a remarkable 148 on the scale, which is 18 points below the industry average. Other Japanese brands weren’t quite so lucky, with only Nissan beating the mean — and then only by five points. Meanwhile, Mitsubishi outpaced both Toyota and Honda by 29 points, Mazda by 36, Acura by 37, and Subaru by 39.

As a side note, also dethroned American mainstays like GMC, Jeep®, Cadillac, Ford, and Chrysler—by as many as 41 points in the case of the latter.

To find a vehicle with proven reliability, check out the online inventory here at Mountaineer Mitsubishi.

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Get Your Car Ready for Summer with These Maintenance Tips

Summer maintenance Tips in Beckley, WV

With summer in full swing, car maintenance might be the last thing on your mind. However, proper vehicle maintenance can mean the difference between a relaxing road trip and a stressful roadside breakdown. To keep the summer fun rolling, consider these essential maintenance tips.

Fill up on fluids

To keep your car running at peak performance, make sure it has plenty of fluids. Check the engine oil, coolant, power steering fluid, transmission fluid, and brake fluid to make sure they’re at healthy levels. Before checking your coolant, make sure the engine isn’t hot — if it is, you could be scalded by boiling-hot antifreeze.

Battery basics

Extreme temperatures can take a toll on your vehicle’s battery. To keep your car running strong, protect it from high temperatures by parking inside a garage or shaded space, whenever possible. You can also boost the battery’s longevity by making sure it’s properly secured and by cleaning away any corrosion. And if you’ve been driving on the same battery for more than three years, have it checked by our expert technicians. If the battery is on its last leg, it’s better to buy a replacement now before you end up stranded in a hot parking lot.

Tire pressure

Improperly inflated tires could lead to a surprise blowout when you’re cruising down the highway. To prevent your weekend getaway from being derailed, check the tire pressure when the tires are cold and adjust the pressure to match the recommended amount listed in your vehicle owner’s manual or the driver-side doorjamb.

Air conditioning

Is your car blowing lukewarm or stale-smelling air? If it is, our expert technicians are here to help. We can recharge refrigerants, repair leaks, and unclog hoses in your vehicle’s AC system.

Need help maintaining your vehicle? Our factory-trained expert technicians will be glad to help. Just schedule a visit at the Mountaineer Mitsubishi service center in Beckley, WV.


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Mitsubishi First in Fixed Right First Time Rankings

Mitsubishi Outlander Sport in Beckley, WV

For the second year in a row, Mitsubishi earned first place in its non-premium segment for the Fixed Right First Time ranking. This ranking rates customer satisfaction specific to their vehicles after their first dealership repair.

The Mitsubishi brand continues to wow customers and the automotive industry alike with its focus on improving its vehicles and the overall customer ownership experience. Their growth as a brand was acknowledged this spring when Mitsubishi received higher ratings in the J.D. Power 2020 Customer Service Index Study.

The J.D. Power 2020 CSI Study looks at customer satisfaction related to the repairs and maintenance they receive on 1-5 year old vehicles at dealerships. This includes both warranty-covered and customer-pay work, and includes categories such as Service Quality, Service Facility, and Service Advisor.

Mitsubishi has been focusing on improving every detail of the customer’s ownership experience, from shopping to servicing. Their advances in customer service is clear, as the brand increased its points in the service facility satisfaction by 20 points. Almost half of the Mitsubishi customers gave their Mitsubishi facility a “10” in the J.D. Power 2020 CSI Survey, a much higher rating than the average score in the non-premium segment.

Mitsubishi has improved its overall CSI Study score by 61 points since 2016, showing a real commitment to giving its customers the best possible ownership experience.

If your Mitsubishi needs maintenance, visit Mountaineer Mitsubishi’s service department. It’ll be fixed right the first time!

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Mitsubishi Outlander among Lowest Cost to Own Vehicles Over 5 Years

2020 Mitsubishi Outlander in Lewisburg, WV

Is your family in the market for an affordable, spacious SUV that won’t require gratuitous, expensive maintenance down the line? Consider the 2020 Mitsubishi Outlander, because for the second consecutive year, the family-oriented SUV has won the distinct honor of being named a Kelley Blue Book 5-Year Lowest Cost to Own vehicle.

The KBB’s Lowest Cost to Own designation is based on a number of complex criteria, including interest rates, cost to insure, and fuel economy. The automotive resource’s biggest consideration when awarding a Lowest Cost to Own title to a vehicle, however, is expected depreciation. While a vehicle may cost less upfront, KBB believes a vehicle’s overall cost to own is significantly impacted by its resell value.

After beating out a highly-competitive market, the 2020 Mitsubishi Outlander was named the lowest cost to own three-row mid-size SUV yet again. Some of the determining factors that went into the Outlander’s award included the inherent ownership value resulting from its Insurance Institute for Highway Safety Top Safety Pick as well as its excellent warranty.

The director of the KBB’s 5-Year Cost to Own program, Eric Ibara, said that the Outlander “is currently the most affordable three-row vehicle on the market, and its operating costs are competitively low in every area.”

Visit the Mountaineer Mitsubishi website to learn more about the one of the lowest cost-to-own vehicles in America!

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Mitsubishi Achieves Its Best January Sales Since 2004

2020 Mitsubishi Lineup in Beckley, WV

Last year, Mitsubishi Motors North America, Inc. reported peak annual sales performance in over a decade. This year, it’s already starting off strong with 2020 sales. According to a recent press release, MMNA achieved the best January sales figures since 2004. January 2020 sales also surpassed last January’s results by 22 percent — 10,626 vs. 8,708 vehicles.

Factors that influenced growth

A few factors in particular contributed to the Mitsubishi sales surge at the start of this year. For one thing, MMNA added 36 new dealerships to its network last year. Another reason is the growing consumer demand for two of the brand’s models — the Outlander and Eclipse Cross. Per the press release, Outlander sales for January 2020 were 66 percent higher than January 2019. The brand also sold 35 percent more Eclipse Cross models than January of last year.

Two popular models

It’s not surprising that the Outlander and Eclipse Cross played such an integral role in boosting the automaker’s recent sales. Here are just some of these two models’ appealing qualities.

2020 Outlander

  • It received the Kelley Blue Book 5-Year Cost to Own Award for 2020
  • The model now comes standard with drier-assist features such as Forward Collision Mitigation, Automatic High Beams, and Lane Departure Warning
  • It boasts a new Mitsubishi Power Sound System to elevate your playlists
  • Super All Wheel Control pairs with Active Yaw Control for enhanced balance and traction

2020 Eclipse Cross

  • It earned a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration
  • The SE trim now offers a new package with roof rails and a panoramic sunroof
  • The SEL and SE trims now come with Forward Collision Mitigation, Lane Departure Warning, and Automatic High Beams
  • This model year introduces new 2WD trims with Active Yaw Control when you go with the SE, LE, or SEL version

Celebrate the brand’s successful sales when you stop by Mountaineer Mitsubishi to test-drive one of the Outlander or Eclipse Cross models we have in stock.

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Annual Mitsubishi Sales Best Since 2007

Mitsubishi Lineup in Beckley, WV

It has been over a decade since the recession of the late 2000s. Many parts of the global economy are still recovering, including the automotive industry. One major sign that Mitsubishi Motors is making its recovery is that it has just enjoyed its best annual sales performance since 2007.

This was the seventh year in a row for sales growth. Mitsubishi sold 121,046 vehicles around the world — an increase of 2.5 percent over 2018 sales. The year ended on an especially good note, with a 10.3 percent jump in sales in December 2019, when compared to December 2018.

Much of the annual Mitsubishi sales growth is thanks to the Eclipse Cross. Mitsubishi sold 9,485 units in 2018. Sales increased to an impressive 19,661 in 2019, which is more than double that of 2018.

To celebrate this great news, Fred Diaz, President and CEO, MMNA, said, “We reached our seventh consecutive year of sales increases, relocated our national headquarters to Franklin, Tennessee, and added nearly 40 new dealer partners to our network, all marking the reinvention of Mitsubishi Motors in the U.S. And there’s more good news on the horizon, including all-new and substantially refreshed vehicles that will launch throughout the year ahead.”

One of the exciting updates for the 2020 model year is the redesigned 2020 Outlander Sport. This model is the first to showcase the new, dynamic Mitsubishi design language.

Don’t get left behind. If you don’t already own a Mitsubishi, become part of the next sales record with a visit to Mountaineer Mitsubishi!

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2020 Mitsubishi Eclipse Cross Earns 5-Star Safety Rating

2020 Mitsubishi Eclipse Cross in Beckley, WV

The 2020 Mitsubishi Eclipse Cross has received a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration, the highest-possible overall score a vehicle can earn.

Both the front-wheel-drive and all-wheel-drive variants of the 2020 Eclipse Cross received the 5-star rating thanks to strong performance in every category. The Eclipse Cross scored five out of five stars in the passenger-side frontal crash test, five stars in the combined side crash ratings, four stars in the rollover test and four stars in the driver’s side frontal crash test.

“The safety of our customers on the road is of the utmost importance to us, and receiving a 5-Star rating from NHTSA validates our engineers’ efforts to design the highest level of quality and safety into every vehicle we build,” said Cason Grover, director of product planning for Mitsubishi Motors North America. “Eclipse Cross continues to offer consumers an impressive combination of value, performance and dependability, along with top-level safety scores.”

In addition to its excellent safety scores, the 2020 Mitsubishi Eclipse Cross comes with a number of driver assistance systems that help you avoid getting into a crash in the first place. These include Forward-Collision Mitigation, Lane Departure Warning and Automatic High Beams, all of which are standard on the SE and SEL trims.

If your ideal SUV is one that protects you on the road, check out the 2020 Mitsubishi Eclipse Cross at Mountaineer Mitsubishi!

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Mitsubishi Outlander PHEV Named 2020 Family Green Car of the Year

2020 Mitsubishi Outlander PHEV in Beckley, WV

The Mitsubishi Outlander PHEV has received Green Car Journal’s 2020 Family Green Car of the Year Award. This is the first time the prestigious award has been given, and the judges specifically chose the iconic SUV to receive the accolade because of its many family-friendly and green components.

The 2020 Family Green Car of the Year award was given at the 2019 San Antonio Auto and Truck Show on November 21. This plug-in hybrid comes with an EPA-estimated 74 MPGe, though you can also opt for an all-electric powertrain mode that can go 22 miles on pure electricity.* There’s also a Super All-Wheel Control system for added handling on tough terrain.

“Winning Green Car Journal’s first-ever Green Family Car of the Year award is a great honor and recognition of Outlander PHEV’s potent combination of reliability, efficiency and value,” said Jim Sweeting, Sales Manager for the Central Region of Mitsubishi North America.

You’ll also find a range of family-friendly features, such as a spacious interior with seating for five people and a suite of driver assist technologies. For instance, the Outlander PHEV has available Forward Collision Mitigation, Lane Departure Warning, and Automatic High Beams. And it comes with smartphone connectivity via Apple CarPlay® and Android Auto™.

Visit Mountaineer Mitsubishi to get behind the wheel of this year’s Family Green Car of the Year!

*EPA mileage estimate. Combined fuel economy Electricity + Gasoline. Actual mileage may vary.

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