Customers Stay Loyal to the Mitsubishi Mirage When New Car Shopping

When it comes to loyal customers, the Mitsubishi Mirage has many. The vehicle ranked highest in customer loyalty among Non-Luxury Traditional Sub-Compact Cars for the 2014 model year.

A study by IHS Automotive confirmed that more previous owners of the Mirage returned to purchase a Mirage during the 2014 model year than any other vehicle in its class. To us, that says a lot about customer satisfaction, and we are honored to have customers return to the Mirage when they shop for a new vehicle.

“We are delighted to receive this Model Loyalty recognition by IHS Automotive,” said Don Swearingen, Mitsubishi Motors North America executive vice president. “Mitsubishi Motors has experienced growing customer loyalty across our entire model lineup through the years, and this award demonstrates that we are successfully retaining our current customers while simultaneously introducing new consumers to the brand.”

The new 2015 Mirage is now available with a starting price of $12,995. Contact us at Mountaineer Mitsubishi for more information on why so many customers stay loyal to the Mitsubishi Mirage.

Customers stay loyal to the Mitsubishi Mirage

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Strong December Performance Leads to Impressive Annual Mitsubishi Sales

Annual Mitsubishi sales for 2014 ended with a strong December performance, as the automaker sold 6,545 vehicles, marking a 1.9% increase over December 2013 and the tenth consecutive month of year-over-year sales increases. That helped total sales for the year reach 77,643 units, a whopping 24.8% improvement over last year.

Highlights included the Outlander, Mirage, and Outlander Sport in particular. The latter experienced its best December ever, with 2,755 units sold and enjoyed a strong 24.5 percent overall sales increase for 2014 compared to last year. The Outlander was up 6.4 percent from 2013 while the Mirage continued its strong sales pace by yet again having over 1,000 units sold last month.

“As we move into 2015 we will start to introduce new versions of the Outlander with more refinement and power in what will be the first of a series of launches that will incorporate the brand’s new design language and vehicle packaging,” said Don Swearingen, executive VP.

We look forward to the New Year at Mountaineer Mitsubishi!

annual Mitsubishi sales

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Three Mitsubishi Models Named 2015 Top Safety Picks

Three 2015 Mitsubishi models have just been named 2015 Top Safety Picks or better by the Insurance Institute for Highway Safety, including the Outlander, Outlander Sport, and Lancer.

Both the Lancer and the Outlander Sport achieved the highest possible score of “Good” in most of the Institute’s crashworthiness evaluations—including moderate overlap front, side, roof strength, and head restraint—as well as a score of “Acceptable” in the more difficult small overlap front crash test.

That was enough to get the coveted Top Safety Pick honors, but the Outlander went even one step further. It got a good rating in the small overlap front crash test and an advanced rating in frontal crash prevention thanks to its Forward Collision Mitigation technology, earning it the Top Safety Pick+ award!

“The Mitsubishi RISE safety body construction system is the perfect example of this kind of technology,” said Don Swearingen, executive VP at Mitsubishi. “In the event of an accident, energy is absorbed and deflected away from the occupant cell, which enhances passenger protection.”

At Mountaineer Mitsubishi, we’re proud to be selling some of the safest vehicles on the road!

2015 Top Safety Picks

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How to Keep Your New Year’s Resolutions

Now that the New Year has arrived, many of us have set resolutions, or goals, for 2015. While this is a great idea, only 8% of people actually successfully reach their goals, according to the University of Scranton. To help you keep you New Year’s resolutions, here are a few simple tips.

  • Set progress goals instead of outcome goals. Instead of saying, “I want to lose 50 pounds,” set a goal along the lines of, “I will eat more vegetables and exercise five days a week.”
  • Make short-term goals towards your long-term goal. A year is a long time, try setting goals for each week or month. This will make your resolution more manageable.
  • Make time for your goal. If you want to learn a new skill, but don’t plan any time to take classes or study, then it won’t happen.
  • Celebrate your accomplishments. When you’ve made some progress on your goals, celebrate it. Just don’t make your reward counter to your ultimate goal (eating a whole chocolate cake when you’re trying to live healthier).
  • Modify your goals. If you’re finding yourself discouraged, you can always change your goals. If saving $100 a month is too much, cut it down to $75 or $50. You can always increase your goals again as you get better.

 If you’re looking for a resolution for your car, consider getting all of your scheduled maintenance done on time or driving within the speed limit. Did you set a New Year’s resolution for 2015?

keep your new year’s resolutions

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Five Simple Ways to Keep Your Car New for Longer

Winter is tough on our cars. Let’s not add to that stress by making silly (rookie) mistakes. Here are five things you can do to increase your car’s resale value, keep it in better shape for longer, and reduce maintenance costs along the way.

Start your car, and go.

No need to let it idle. Today’s cars are designed specifically so you don’t need to idle. If you leave your car idling for more than a few minutes, buildup can begin developing on your spark plugs, making them less efficient and will eventually waste gas.

Check your tires often.

Be sure to check your tire pressure and tread regularly. Tires that are too worn or improperly inflated can cause alignment issues and ultimately cause your car to drive less efficiently. In a worst-case scenario, your tires could blow out on the highway – a dangerous situation for you and those driving near you.

Go the speed limit.

Besides being the law, going the speed limit is actually good for your car. Crazy, right? Going too fast means that you’re more likely to hit your brakes hard, fast, and abruptly which wears your brake pads and tire tread more quickly.

Avoid riding the brake.

Just like slamming on the brakes often is tough on your car, so is riding them. Doing this also wears your brakes down for no good reason (and it’s annoying for those of us following behind you).

Park in the shade.

Allowing your car to bake in the sun too often will lead to discoloration and cracks in materials. If you can’t park in a garage or in the shade, invest in a set of sunshades to protect the interior of your car.

For more insight on keeping your car new, check out autos.col.com.

Are you in need of a new car that you can keep new? Stop by Mountaineer Mitsubishi today!

keep your car new

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Two New Mitsubishi Models Could Be Coming to US Next Year

Mitsubishi had a great sales year in 2014, and are now looking to expand on that success by creating some fresh offerings. According to CEO Osamu Masuko, two new Mitsubishi models could be ready as early as next year.

According to Automotive News, in addition to the Outlander PHEV plug-in hybrid crossover and Mirage sedan, Mitsubishi is planning a plug-in hybrid version of the Outlander Sport and the Montero SUV.

The really good news here is not just that Mitsubishi had a great sales year, or even just that new Mitsubishi models are coming to America. The truly great news is that Mitsubishi is doing well in the US and isn’t going anywhere anytime soon.

“We are trying to introduce new vehicles,” Osamu Masuko told AutoNews. “We aren’t thinking of withdrawing whatsoever.”

Here at Mountaineer Mitsubishi, we are ecstatic about all of the good news that’s been coming Mitsubishi’s way lately. And while the new Mitsubishi models sound promising, there are plenty of other great vehicles available in their current lineup, as well. Stop by and test drive one today!

new Mitsubishi models

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Mitsubishi Hybrid Vehicle Looks Awesome in New Photos

The Los Angeles Auto Show is always full of new and interesting concepts and technologies. This year, the XR-PHEV was among those newcomers. The XR –PHEV, a new Mitsubishi hybrid vehicle, looks awesome as well as efficient in a gallery of pictures taken at the LA Auto Show. The car is just a concept at this point, of course, but it’s got the potential to be much more.

It’s a plug-in crossover concept that seems to occupy a big space in the next logical leap for the new car market, given the current success of both the EV and the compact crossover segments.  “We also brought it to L.A. to reinforce the message that Mitsubishi is here to stay in the United States,” Don Swearingen, Mitsubishi Motors North America Executive President, said in a statement. “As we regrow the brand, we will introduce new models while updating existing ones, creating a new look and a new value proposition for the brand.”

That’s good news for us here at Mountaineer Mitsubishi, and certainly good news for you Mitsubishi fans out there as well. Check out all of the pictures of the new hybrid concept online, and then come see us to check out the current inventory we have on sale for you today.

Mitsubishi hybrid vehicle

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Tips for Shoveling Your Driveway This Winter

Shoveling your driveway and sidewalk is one of the unfortunate realities of winter, but it is something that must be done. Believe it or not, this relatively simple (if not totally undesirable) task can actually become an even bigger problem if you don’t know how to do it correctly.

Though it might be cold out there, one thing to remember is not to over-dress. Wearing too many layers can cause your body temperature to rise too quickly—especially when you consider that you are exerting energy by shoveling—and you could actually find yourself at risk for passing out. To make sure this doesn’t happen, bring some fluid out there with you—whether it’s some cold water or a thermos of hot tea—and stay hydrated.

Another thing to remember is that your form is going to be important if you want to make sure that you come away without an achy back. Be sure to lift with your legs, and reduce the need to carry large amounts of snow over long distances by picking a point in the middle of your job for piling.

Finally, be sure to take a break when you need to do. No job has to be done in a hot minute, so take time to warm up or cool down, whatever your need. If you want to take a longer break, why not stop over to Mountaineer Mitsubishi to check out the winter-ready Outlander and Outlander Sport?

shoveling your driveway

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New Mitsubishi Models for North America Announced

New Mitsubishi Models for North America

Over the course of the last few years, Mitsubishi has been slowly increasing its influence on the American car market. Now, on the heels of its first major profit in this market, the Japanese carmaker is looking to introduce new Mitsubishi models for North America, building on the company’s current momentum.

While there isn’t much information out yet about the exact types of models Mitsubishi will release, we do know that there will be two possible new entries as early as next year. One of these will be the long-awaited Outlander PHEV plug-in hybrid crossover, a much needed entry in the hybrid segment. Another possible model is a sedan version of the Mitsubishi Mirage subcompact hatchback. The automaker is also considering a possible hybrid version of the Montero SUV, according to CEO Osamu Masuko.

Currently, Mitsubishi has seen an increase of 20 percent in North American sales with a sales target of 116,000 vehicles. With these types of numbers, it comes as no surprise that more models will arrive in our growing market soon.

What type of models would you like to see from Mitsubishi in the future? Share your thoughts with Mountaineer Mitsubishi below!

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Revisited Mitsubishi Outlander SE Still Holding Strong on the Road

Outlander SE

It’s been a year since we first saw the 2014 Mitsubishi Outlander SE S-AWC hit lots around the states, so it’s about time we see how it’s been holding up long-run. After all, the initial response at launch is always telling of what to expect of the car when you first buy it, but it’s the long-term assessments that really judge the quality of the car.

Motor Trend recently wrote about a revisited Mitsubishi Outlander SE and gave the vehicle a year’s end review. Fortunately, they’ve got good things to say about the car in the long run. While some of the safety alerts tested nerves (as is true of most safety alarms, as people with a fire alarm near their kitchen will tell you), the folks at Motor Trend were pleased with their overall functionality, especially in bumper-to-bumper commutes. The adaptive cruise control helped their driver overall with long-term travel as it made the drive a lot smoother.

The car’s speed and acceleration are stable and reliable without bringing too much noise to passengers. The Outlander SE can also get up to highway speeds and maintain them without the protest drivers can often hear in other cars. It also yielded an average 24.0 mpg fuel economy.

Mountaineer Mitsubishi has plenty of options for you if you’d like to revisit the Outlander for yourself – or perhaps check it out for the first time. For pricing options and more, visit us or contact us today!

Outlander SE

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