When the 2015 Mitsubishi Mirage outsold the Volkswagen GTI, Lexus GS, Toyota Prius V, Lincoln MKZ, Audi A4, and Mercedes S class last February, it wasn’t just a fluke.
The Mirage has now asserted itself as the fastest-growing nameplate in our lineup at Mountaineer Mitsubishi, something we’d probably have never predicted a few years ago. Even the company’s top executives are a bit surprised.
“It’s selling really, really well, beyond expectations,” said Bryan Arnett, senior manager of product strategy.
“Bryan never thought we’d sell in these numbers,” said Don Swearingen, executive vice president, who explained that Mitsubishi had originally been split into those who thought the imported subcompact would work in the United States and those who thought it wouldn’t.
This year, the Mirage is one of Mitsubishi’s best-selling vehicles and the sharpest-rising model with a 73.6% increase compared to 2014, second only to the Outlander Sport in total sales. It outsells critically acclaimed models like the Tesla Model S and BMW i3 and competing vehicles like the Kia Rio and Toyota Yaris.
In hindsight, it may be no surprise. The Mirage costs just under $13,000, gets 44 miles to the gallon the highway, and comes with a 100,000-mile/10-year powertrain warranty. With numbers like these, maybe the Mitsubishi executives should have seen the success coming!by