Mitsubishi Brand Experience Pilot

2019 Mitsubishi Outlander Sport in Beckley, WV

For the second consecutive year Mitsubishi has been the fastest-growing Asian vehicle brand in the United States. When you look at the company’s marketing efforts and their exceptional vehicles, the reason for this dominance is clear. The company’s “Small Batch” marketing initiative recently expanded with a Mitsubishi brand experience pilot program called the Small Batch Drive Experience.

Traditional ride-and-drives are usually an expensive hassle. The Small Batch Drive Experience promises to be clever, agile, and flexible, much like Mitsubishi itself. Mitsubishi partnered with BirdDog and together they use advanced social media monitoring, computer intelligence, and localized targeting technology to find potentially interested customers and set up a pop-up ride and drive at various venues from cultural events to coffee shops.

Mitsubishi knows that customers want to interact with brands by their own rules, not the company’s. By taking the Mitsubishi vehicles directly to the consumer and offering an experience behind the wheel and an interaction with the brand, Mitsubishi can showcase its top-of-the-line products to customers in a convenient, engaging manner.

The vehicles available to be test-driven under the Mitsubishi brand experience pilot program are the Mitsubishi Eclipse Cross, the Mitsubishi Outlander Sport, and the Mitsubishi Outlander PHEV, which is the world’s best-selling plug-in hybrid. Alternatively, you can test drive a Mitsubishi the old fashioned way at Mountaineer Mitsubishi!

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2019 Mitsubishi Eclipse Cross Receives IIHS TOP SAFETY PICK

2019 Mitsubishi Eclipse Cross in Beckley, WV

The 2019 Mitsubishi Eclipse Cross is showing that it’s more than just a pretty face. This compact SUV recently received the title of TOP SAFETY PICK from the Insurance Institute for Highway Safety (IIHS), highlighting the brand’s dedication to offering safe, yet stylish vehicles.

“We’re focused on engineering safety, quality, and reliability into every vehicle we build, which is reflected in the IIHS TOP SAFETY PICK recognition for the Eclipse Cross,” said Mark Chaffin, chief operating officer for MMNA. “Eclipse Cross continues to impress customers with its distinctive and rugged design, advanced connectivity features, and available active safety equipment that current drivers desire in the popular compact SUV segment.”

In order to be named a 2019 TOP SAFETY PICK, the Eclipse Cross earned the highest possible rating of “Good” in all six crash tests. These tests included the driver-side small overlap front, moderate overlap front, side, roof strength, head restraint test, and passenger-side small overlap front test. It also earned a “Superior” rating for its front crash prevention system.

The Eclipse Cross comes available with safety technologies that include the following:

  • LED headlights
  • Blind Spot Warning with Lane Change Assist
  • Rear Cross-Traffic Alert
  • Forward Collision Mitigation
  • Lane Departure Warning
  • Adaptive Cruise Control
  • Automatic High Beams

To try out the handsome, award-winning 2019 Mitsubishi Eclipse Cross for yourself, stop into Mountaineer Mitsubishi.

 

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Will We See the Return of the Lancer Evolution?

A few years ago, we sadly said goodbye to the Mitsubishi Lancer Evolution, often called just Evo. It was a high-performance version of the standard Lancer sedan and was a popular choice for performance enthusiasts for decades. Now, we hear there are rumors that there could be a return of the Lancer Evolution.

According to Autocar, Mitsubishi has plans to return to its performance roots with an 11th-generation model of the Evo. They spoke with a Japanese source who said the new model would be available as either a four-door sedan or a five-door hatchback.

The details they found suggest the new model would share components with the Renault Megane RS. This could include a turbocharged 2.0-liter four-cylinder engine paired with a dual-clutch transmission and Mitsubishi Super All-Wheel Control.

One thing that would have to happen before the Evo could make a comeback is Mitsubishi introducing a new generation for the Lancer sedan as well. A return to its racing heritage is something Mitsubishi CEO, Osamu Masuko, wants to see, so this could work out nicely for Evo fans.

The Lancer Evolution Final Edition was an impressive vehicle with an output of 303 horsepower. If Mitsubishi brings back the Evo, we expect it would even more powerful.

If you’re in the market for a reliable, affordable, and exciting new vehicle, look no further than our selection at Mountaineer Mitsubishi.

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Best Day Trips Near Beckley

Picture Credit: nps.gov

Here in Beckley, we’re fortunate to live less than two hours away from a wide variety of great destinations. Read on to learn more about three of Mountaineer Mitsubishi’s favorite day trips in the area.

New River Gorge National River

Less than an hour from Beckley is the New River Gorge National River, one of West Virginia’s most beautiful outdoor destinations. While you’re here, you can hit the New River for some fishing or whitewater rafting, hike or bike on one of the area’s many trails, relax with a scenic drive, or tour the historic railroad town of Thurmond. You’ll also want to stop by the Canyon Rim Visitor Center and admire the New River Gorge Bridge — one of the world’s most spectacular spans.

Charleston

West Virginia’s capital city is just a short drive away, and it’s packed with cultural activities, local shopping, and outdoor recreation opportunities. Highlights include the West Virginia State Museum, the Clay Center for the Arts and Sciences, and Haddad Riverfront Park. While you’re here, stop at Capitol Market to buy some local produce from the farmers market or a snack from a food vendor.

Blacksburg

Located just over the state line in Virginia, Blacksburg offers a fun mix of indoor and outdoor attractions. Enjoy a performance or art exhibit at Virginia Tech’s Moss Arts Center, shop and dine at dozens of businesses in the downtown historic district, or head outside for a bike ride on the Huckleberry Trail.

If you need a stylish new ride for getting around Beckley and beyond, look no further than Mountaineer Mitsubishi. We’ve got all the best vehicles from Mitsubishi in stock and ready to drive.

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Award-Winning Mitsubishi Outlander PHEV Celebrates 200,000 Global Sales

2019 Mitsubishi Outlander PHEV in Beckley, WV

As advanced technology and fuel efficiency become increasingly important to drivers, hybrid and electric vehicles have seen increasing demand. One of the most popular and versatile of this new high-tech breed of vehicles is the Mitsubishi Outlander PHEV. Boasting an innovative plug-in hybrid electric powertrain system that offers exceptional all-electric driving range and quick charging times, it’s no wonder the Outlander PHEV has been a hit. In fact, the Outlander PHEV recently celebrated a huge milestone as global sales hit the 200,000 mark.

Considering that the Outlander PHEV is Mitsubishi’s high-tech flagship, the rising sales numbers come as no surprise, and the new 2019 Outlander PHEV takes things even further. Boasting an EPA-estimated 74 MPGe fuel efficiency rating, the 2019 Outlander PHEV saves you a ton of time and money at the gas pump, and it’s better for the environment, too.*

Add to this a stylish exterior, a spacious interior with plenty of flexibility for passengers and cargo, and next-generation connectivity features like Apple CarPlay™ and Android Auto™, and it should come as no surprise that the 2019 Outlander PHEV already has a “2019 Best Plug-in Vehicle Award” under its belt, along with a “2019 Green SUV of the Year from Green Car Journal.

You’ll find the efficient and incredibly popular 2019 Mitsubishi Outlander PHEV right here at Mountaineer Mitsubishi. Call or stop in to set up your test drive.

*Combined fuel economy Electricity + Gasoline.

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How to Increase Fuel Efficiency and Get More for Your Money

increase fuel efficiency

Mitsubishi takes pride in offering efficient, affordable vehicles. No matter which model you have, no matter what year, you can almost always find ways to increase fuel efficiency even more with some basic changes to your driving and commuting habits.

Accelerate and Brake Slowly

Sure, it can be fun to step on the gas when given the opportunity. But is it efficient? Not so much. Accelerating swiftly is a sure way to use up gas faster than needed, and the same goes for braking suddenly. If you can become more gradual in the way that you stop and go, you’ll find yourself headed to the pump less often.

Clean Your Car

The more weight your car is carrying, the more it has to work to accelerate, which means the more fuel it is using per mile. Remove large items from the trunk or the back seat to decrease weight and increase fuel efficiency. You’ll want to leave important stuff like tools and spare tires, but otherwise you’ll do well to cut as much unnecessary weight as you can.

Get Oil Changes

Engine oil lubricates the engine and its parts, so that they can work smoothly and efficiently. Older and dirtier oil means that your engine is working harder to operate and thus less efficient. Stop into Mountaineer Mitsubishi for your regularly scheduled service and do your part to boost your fuel economy. If you’re in the market for a vehicle that gets great gas mileage at a low price, look no further than the selection of efficient vehicles right here at Mountaineer Mitsubishi.

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Spring Cleaning for Your Car: Five Must-Dos

spring cleaning for your car

The start of spring presents an opportunity to tidy up your surroundings, from your yard to your closet. It’s also a great time to clean up your car, and with these tips, spring cleaning for your car will net some positive results.

  1. Remove Refuse. Take a garbage can out to the driveway with you and clear out every nook and cranny of your vehicle. Leave no gum wrapper or dried-out leaf behind.
  2. Vacuum, Vacuum, Vacuum. Get rid of dust, debris, and allergens with a deep-cleansing vacuum session. Don’t stop at the surface: Make sure you’re removing the floor mats and vacuuming underneath them.
  3. De-Junk Your Trunk. Driving around with excess cargo isn’t just stressful when you’re trying to find space for all your groceries — it can be a drain on your fuel efficiency as well. Now’s the time to take out all that extra gear you left in the trunk or storage area over the wintertime.
  4. Wax On and On and On. Waxing has short- and long-term benefits. In the short-term, you’re turning heads with a shiny, sleek vehicle. In the long-term, you’re protecting your vehicle’s paint job, which is the first thing a potential buyer will notice.
  5. Replace Wipers. Wiper blades earn their retirement during the long winter spent combating snow, sleet, ice, and everything else West Virginia’s weather wants to throw at them. Get new ones and increase your visibility during the next downpour.

For all your spring maintenance needs, stop into Mountaineer Mitsubishi and we’ll make sure you’re all squared away.

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How to Protect Your Car from Road Salt

Protect Your Car from Road Salt | Beckley, WV

When you live in a place like West Virginia, you can bet you’ll be driving through plenty of snow and road salt in the wintertime. It might seem silly to wash your car in winter, but it’s actually one of the most important steps to protect your car from road salt and the rust that it can cause.

Wash your car regularly

In order to remove road salt from your car as efficiently as possible, you should wash your car after every major snow or ice storm. Be sure to spray the undercarriage, where snow, ice, and road salt can build up and cause corrosion. Try to wash your car during the day, or whenever it’s over 40 degrees, so that it can dry before temperatures drop below freezing. After you have washed your car, open and close all doors in order to prevent locks and latches from freezing shut.

Wax Your Car Twice a Year

You can take an extra step towards protecting your car from road salt by applying wax twice a year. Wax offers a protective layer that keeps debris and road salt from chipping the paint, which is part of what can cause corrosive damage to a vehicle.

To keep your vehicle in tip-top shape year round, count on Mountaineer Mitsubishi for all your maintenance and service needs.

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Valentine’s Day Ideas for Car Lovers

Valentine’s Day ideas for car lovers

Valentine’s Day is coming up soon, and that means you’ll need to start making plans! If you or your partner are car-lovers, we have some perfect ideas for how to spend Valentine’s Day.

Car-themed gaming night or movie marathon

If your significant other loves the thrill of racing, get them the latest racing title available for their console or PC and a steering wheel controller setup. Then, spend your Valentine’s Day together racing one another or trying to grab the top lap time. You can even incentivize by having the loser pay for your nice dinner out.

If you want something a bit more chill, line up an evening’s worth of your favorite car-themed movies. From classics like Bullitt and The French Connection to today’s Fast and Furious franchise, there’ll be plenty of action to go around.

Take a daytrip

If there’s no place you’d rather be than in your car, then use Valentine’s Day as an excuse for a daytrip. There are tons of attractions within a couple hours of Beckley that would be perfect date ideas, from the Lost World Caverns to the Appalachian Distillery.

Find your perfect (automobile) match

If you’re looking for a new car, why not look on Valentine’s Day? Come down to Mountaineer Mitsubishi to take a test drive and find your perfect fit. We’ve got everything from the affordable and stylish Mirage to the fun-to-drive Eclipse Cross.

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Mitsubishi Outlander PHEV Named 2019 Green SUV of the Year

2019 Green SUV of the Year

On Nov. 29 at the Los Angeles Auto Show, the MitsubishiOutlander Plug-in Hybrid Electric Vehicle was honored with the prestigious 2019 Green SUV of the Year™ award. The Outlander PHEV came out on top against thecompetition thanks to its unparalleled environmental performance andaffordability. The Outlander PHEV is the world’s best-selling plug-in hybridSUV, and its popularity is only growing.

“Today’s SUV buyers increasingly want to drive moreefficiently and with lower environmental impact, without giving up the style,convenience, and overall driving experience expected of a sport utilityvehicle,” saidRon Cogan, editor and publisher of Green Car Journal andGreenCarJournal.com. “Mitsubishi’s Outlander PHEV meets these needs in abig way with its innovative series-parallel plug-in hybrid powertrain,all-electric driving capability, and exceptional SUV functionality. It hasclearly earned its distinction as the 2019 Green SUV of the Year™.”

To determine the winners of the awards, the editors and auto experts at Green Car Journal consider vehicles’ environmental impact alongside their general features, including “style, convenience, and overall driving experience.” In the SUV category, the Outlander PHEV proved unbeatable across the board, offering smooth electric efficiency, desirable SUV capability, and a price that consumers could afford.

The 2018 Outlander PHEV features an innovative powertrain system that pairs a gas engine with twin electric motors. The vehicle delivers an all-electric driving range of 22 miles and 74 MPGe, guaranteeing smart efficiency wherever you travel.* To increase your traction and stability in all weather conditions and on any road, the Outlander PHEV comes with standard Super All-Wheel Control (S-AWC), creating a confident and agile ride.

Come in to Mountaineer Mitsubishi and experience thestylish, fun-to-drive, and award-winning Mitsubishi Outlander PHEV.

* EPA estimated 74 MPGe (Miles Per Gallon equivalent) combined. Actual mileage may vary.

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