Mitsubishi Brand Experience Pilot

2019 Mitsubishi Outlander Sport in Beckley, WV

For the second consecutive year Mitsubishi has been the fastest-growing Asian vehicle brand in the United States. When you look at the company’s marketing efforts and their exceptional vehicles, the reason for this dominance is clear. The company’s “Small Batch” marketing initiative recently expanded with a Mitsubishi brand experience pilot program called the Small Batch Drive Experience.

Traditional ride-and-drives are usually an expensive hassle. The Small Batch Drive Experience promises to be clever, agile, and flexible, much like Mitsubishi itself. Mitsubishi partnered with BirdDog and together they use advanced social media monitoring, computer intelligence, and localized targeting technology to find potentially interested customers and set up a pop-up ride and drive at various venues from cultural events to coffee shops.

Mitsubishi knows that customers want to interact with brands by their own rules, not the company’s. By taking the Mitsubishi vehicles directly to the consumer and offering an experience behind the wheel and an interaction with the brand, Mitsubishi can showcase its top-of-the-line products to customers in a convenient, engaging manner.

The vehicles available to be test-driven under the Mitsubishi brand experience pilot program are the Mitsubishi Eclipse Cross, the Mitsubishi Outlander Sport, and the Mitsubishi Outlander PHEV, which is the world’s best-selling plug-in hybrid. Alternatively, you can test drive a Mitsubishi the old fashioned way at Mountaineer Mitsubishi!

Facebooktwitterredditpinterestlinkedinmailby feather

Will We See the Return of the Lancer Evolution?

A few years ago, we sadly said goodbye to the Mitsubishi Lancer Evolution, often called just Evo. It was a high-performance version of the standard Lancer sedan and was a popular choice for performance enthusiasts for decades. Now, we hear there are rumors that there could be a return of the Lancer Evolution.

According to Autocar, Mitsubishi has plans to return to its performance roots with an 11th-generation model of the Evo. They spoke with a Japanese source who said the new model would be available as either a four-door sedan or a five-door hatchback.

The details they found suggest the new model would share components with the Renault Megane RS. This could include a turbocharged 2.0-liter four-cylinder engine paired with a dual-clutch transmission and Mitsubishi Super All-Wheel Control.

One thing that would have to happen before the Evo could make a comeback is Mitsubishi introducing a new generation for the Lancer sedan as well. A return to its racing heritage is something Mitsubishi CEO, Osamu Masuko, wants to see, so this could work out nicely for Evo fans.

The Lancer Evolution Final Edition was an impressive vehicle with an output of 303 horsepower. If Mitsubishi brings back the Evo, we expect it would even more powerful.

If you’re in the market for a reliable, affordable, and exciting new vehicle, look no further than our selection at Mountaineer Mitsubishi.

Facebooktwitterredditpinterestlinkedinmailby feather

Mitsubishi Engelberg Tourer Concept Revealed

Photo Credit:

At the Geneva International Motor Show held earlier this year, Mitsubishi showed off a bold, new concept that gives us hints at some possible future designs and uses of electric technology. The Engelberg Tourer concept combines advanced electrification with all-wheel control for an adventure vehicle like no other.

The concept was named after a rugged ski resort in Switzerland known for its challenging runs. Like slicing down a slope, the Engelberg Tourer wants to challenge drivers with freedom and confidence. Its plug-in hybrid system delivers an estimated electric cruising range over 40 miles and total driving range of around 430 miles. Its full-time 4WD control helps you conquer whatever the road brings you.

Powering the Engelberg Tourer is a 2.4-liter gasoline engine, two high-efficiency motors, and a large capacity drive battery. The battery is placed beneath the floor in the middle of the vehicle, so it does not hinder passenger or cargo space. In fact, the concept comes with three spacious rows of seating.

Inside, the Engelberg Tourer uses an advanced navigation system. When the driver enters a destination, the Connected Car System will use traffic, weather, temperature, and topography information to select the ideal driving motor for the best and most efficient use of electricity and gasoline.

We’re eager to see how the Engleberg Tourer concept influences the next wave of great new vehicles offered at Mountaineer Mitsubishi.

Facebooktwitterredditpinterestlinkedinmailby feather

Mitsubishi’s June Sales Continue Growing Trend

Mitsubishi’s June sales

2018 has been a great year for Mitsubishi Motors, which is on pace after six months to continue its status as the auto industry’s fastest-growing non-luxury brand.

Mitsubishi’s June sales saw one of the biggest growing trends of the year, with sales up over 46 percent compared to June 2017. For the first half of the year, total sales grew 23.4 percent.

Leading this growth are Mitsubishi’s family of crossovers. At the head of the pack is the Outlander, which sold 3,673 units in June — a gain of 58.8 percent over last year. Another big seller was the smaller Outlander Sport, which also sold over 3,000 units.

The Outlander PHEV, the newest member of the family, sales nationwide sales of 390 units in June. This brings its year-to-date sales to 1,956 units. Total sales for all Mitsubishi crossovers combined came to 8,250. This is an increase of 64.4 percent over June 2017.

At the other end of the lineup is the subcompact Mirage — the most fuel-efficient non-hybrid vehicle in America. It had a sales jump of 42.8 percent over last year’s June sales. This is an exciting time to own a Mitsubishi thanks to our ever-growing lineup of innovative and modern vehicles.

If you’re considering getting a new Mitsubishi, join the crowd — stop into Mountaineer Mitsubishi and get on board with the hottest brand in America.Facebooktwitterredditpinterestlinkedinmailby feather

Mitsubishi Owner’s Day

Mitsubishi Owner’s Day

The 12th annual Mitsubishi Owner’s Day took place a few months ago in Cypress, California, and it drew quite a crowd. The event celebrated the Mitsubishi brand and its loyal drivers with plenty of activities and plenty of vehicles on display. This past Mitsubishi Owner’s Day was particularly special, though, because 2017 marks the brand’s 100th anniversary.

Mitsubishi Owner’s Day was held at the brand’s North America headquarters on July 8th. More than 4,000 people attended the event. There were also 100 employees and 37 vendors on-site. In celebration of the Japanese brand’s 100th anniversary, guests took part in raffles, drove a new Mitsubishi model, and more. Mitsubishi owners enjoyed a free lunch and received a free shirt.

The range of Mitsubishi owners knew no limits, with attendees coming from all walks of life. Young and old came together to celebrate the 12th Mitsubishi Owner’s Day in style.

There are three awards given to owners and their cars: People’s Choice Award, Judge’s Choice Award, and Furthest Distance Traveled. The winner of the Furthest Distance Traveled award made a cross-country trek from Florida to attend the California-based event.

We here at Mountaineer Mitsubishi can’t wait for the next Mitsubishi Owner’s Day!Facebooktwitterredditpinterestlinkedinmailby feather

Mitsubishi Eclipse Cross Information

Mitsubishi Eclipse Cross

The crossover segment is booming, and drivers are itching for sporty, efficient models that look good while remaining functional. The all-new Mitsubishi Eclipse Cross is one crossover that enthusiasts and drivers alike are eagerly anticipating. From the sleek design to streamlined technology, the new Eclipse Cross is bound to redefine the crossover segment in one fell swoop.


Based on the XR-PHEV and XR-PHEV II concepts from a few years back, the crossover brings a coupe-like profile with aggressive curves and an athletic stance. The grille and headlight look similar to other Mitsubishi models. Unique C-shaped lights are split in the rear window by a body-colored bar. The upcoming crossover bears some stylish similarity to the original Mitsubishi Eclipse sports car.


The crossover comes with a standard touchpad controller, head-up display, a center-touchscreen, smartphone integration software, and much more. Under the hood lies a 1.5-liter turbocharged four-cylinder engine. Drivers can upgrade to an available 2.2-liter turbodiesel engine mated to an eight-speed automatic transmission. The Mitsubishi Eclipse Cross will also come with standard all-wheel drive.


In terms of size, the upcoming Eclipse Cross is similar to the Mitsubishi Outlander Sport.


Check back frequently for updates as more information about the Mitsubishi Eclipse Cross is revealed. We at Mountaineer Mitsubishi can’t wait!

 Facebooktwitterredditpinterestlinkedinmailby feather

Mitsubishi Motors Wins Two Awards from Automotive Science Group

2017 Mitsubishi Outlander Sport

The Automotive Science Group, also referred to as ASG, is an organization dedicated to analyzing data received from the environmental policy consultancy Eco-innovations, LLC. Based on the data received, ASG has concluded that the winner of two 2017 awards—the titles of “Best All-Around Performance” and “Best Economic Performance Car of 2017”—is Mitsubishi Motors. The company also honored models in Mitsubishi’s lineup with awards of their own.


The title of “Best All-Around Performance” is given to the automotive brand whose lineup demonstrates the best performance in terms of environmental, social, and economic standards. Out of all conventionally-powered vehicles made in 2017, Mitsubishi’s lineup was the most environmentally-friendly. Additionally, both the Outlander and Outlander Sport won ASG’s “Best All-Around Performance” awards for individual vehicles, as well as being top performers in their respective classes.


When it comes to ensuring these vehicles deliver the kinds of comfort, performance, and practicality modern drivers expect without compromising efficiency and what’s good for the environments, Mitsubishi Motors conducts ground-breaking research that’s implemented in its lineup. The Automotive Science Group recognized this and chose to award Mitsubishi with a number of honors for its efforts.


If you’d like to see Mitsubishi’s award-winning lineup up close, come to our dealership here at Mountaineer Mitsubishi.

 Facebooktwitterredditpinterestlinkedinmailby feather

The Road Ahead: Mitsubishi Plans for the Future

Mitsubishi Plans for the Future

When you’ve been around for a century, you learn a few things. Like that success doesn’t always come easily, and life is full of high and low points. But with a little hard work and perseverance, you can always turn things around.


Wisdom like that serves as inspiration as Mitsubishi plans for the future. The automaker, who turns 100 this year, has had its struggles over the last decade. It went through a low point in 2009 where sales were down to 53,986 units. But what’s a single decade compared to a whole century? Since then, Mitsubishi has been making a comeback, now with four consecutive years of increased sales.


The company’s recent alliance with Nissan will influence its future, no doubt. But it’s Mitsubishi’s CUVs that are really going to lead the manufacturer away from hard times. The Mitsubishi Outlander and the smaller Outlander Sport have retained excellent standing in the automotive market. And come 2018, they’re getting a fresh redesign.


The new models will boast new, edgy design plus excellent AWD systems and loads of features for the money. These new principles are what Mitsubishi expects will continue to increase their sales. That, plus the new middle-sized CUV that will come out in 2018 as well. The new CUV is to feature a turbocharged engine and the latest in technology and safety, also for an irresistible price. For Mitsubishi, the best is yet to come.


Sign up for our newsletter to stay in the know about all things Mitsubishi!Facebooktwitterredditpinterestlinkedinmailby feather

2017 Mitsubishi Outlander Awarded Top Safety Pick+

Mitsubishi Outlander's Safety

If you’re looking for a great crossover with plenty of features, a long warranty, and excellent safety, be sure to take the 2017 Mitsubishi Outlander out for a test drive. The Mitsubishi Outlander’s safety was recently recognized with a Top Safety Pick+ award from the Insurance Institute for Highway Safety (IIHS).

The requirements for this award were tightened again this year and the Outlander met every criteria, including earning the top good rating in all five crash tests, a superior rating for front crash prevention, and an acceptable rating for its headlights.

What makes the Outlander’s rating so remarkable is its affordability. The base model has a starting price of only $23,495 and includes features like a driver’s knee airbag, Active Stability Control, anti-lock brakes, and more. To get active safety features, such as Forward Collision Mitigation, the SEL model is available for $29,495, one of the least expensive crossovers with this option.

“At Mitsubishi Motors we are committed to safety and providing the best value for our customers,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “Competitively priced, the 2017 Outlander remains a leader in reliability and has expanded upon last year’s model enhancements with new advanced safety technologies.”

Stop by Mountaineer Mitsubishi today to see how the 2017 Mitsubishi Outlander stands out.Facebooktwitterredditpinterestlinkedinmailby feather

Electric eX Concept Hints at Mitsubishi Brand Future

MitsubishiMitsubishi has electrified the 2016 Los Angeles Auto Show in a big way. The Japanese carmaker has showcased the Mitsubishi eX Concept, a compact SUV that utilizes the brand’s next-generation electric vehicle system. This concept car offers a look into the Mitsubishi brand future, thanks to its innovative technologies and new style.

“We have a very exciting plan to take Mitsubishi Motors to the next level, and that plan is through crossovers and electrified vehicles,” said Don Swearingen, chief operating officer for Mitsubishi Motors North America. “The eX Concept redefines the future of the compact SUV and is representative of the company’s design direction, both inside and out. With nearly 50 years’ experience of automotive electrification technology, we have the expertise and know-how to pioneer a new future with next-generation electric vehicles.”

On the exterior, the eX hints at a sportier Mitsubishi brand future. It has elegance and style thanks to the newest interpretation of the Japanese carmaker’s Dynamic Shield front design. This sporty look hints at the concept car’s athletic powertrain, which is capable of achieving 248.5 miles of range.

The eX combines Mitsubishi’s innovative electric-powered technologies with an all-wheel-drive system to create a practical, fuel-efficient mode of transportation. It also offers automated driving, connected car interfacing, and a multitude of active safety technologies that make this crossover one of the most advanced yet.

If you like the styling of the eX Concept, make sure you stop in to Mountaineer Mitsubishi to see what other design cues the brand has to offer.Facebooktwitterredditpinterestlinkedinmailby feather

1 2 3 5