The 12th annual Mitsubishi Owner’s Day took place a few months ago in Cypress, California, and it drew quite a crowd. The event celebrated the Mitsubishi brand and its loyal drivers with plenty of activities and plenty of vehicles on display. This past Mitsubishi Owner’s Day was particularly special, though, because 2017 marks the brand’s 100th anniversary.
Mitsubishi Owner’s Day was held at the brand’s North America headquarters on July 8th. More than 4,000 people attended the event. There were also 100 employees and 37 vendors on-site. In celebration of the Japanese brand’s 100th anniversary, guests took part in raffles, drove a new Mitsubishi model, and more. Mitsubishi owners enjoyed a free lunch and received a free shirt.
The range of Mitsubishi owners knew no limits, with attendees coming from all walks of life. Young and old came together to celebrate the 12th Mitsubishi Owner’s Day in style.
There are three awards given to owners and their cars: People’s Choice Award, Judge’s Choice Award, and Furthest Distance Traveled. The winner of the Furthest Distance Traveled award made a cross-country trek from Florida to attend the California-based event.
We here at Mountaineer Mitsubishi can’t wait for the next Mitsubishi Owner’s Day!
The crossover segment is booming, and drivers are itching for sporty, efficient models that look good while remaining functional. The all-new Mitsubishi Eclipse Cross is one crossover that enthusiasts and drivers alike are eagerly anticipating. From the sleek design to streamlined technology, the new Eclipse Cross is bound to redefine the crossover segment in one fell swoop.
Based on the XR-PHEV and XR-PHEV II concepts from a few years back, the crossover brings a coupe-like profile with aggressive curves and an athletic stance. The grille and headlight look similar to other Mitsubishi models. Unique C-shaped lights are split in the rear window by a body-colored bar. The upcoming crossover bears some stylish similarity to the original Mitsubishi Eclipse sports car.
The crossover comes with a standard touchpad controller, head-up display, a center-touchscreen, smartphone integration software, and much more. Under the hood lies a 1.5-liter turbocharged four-cylinder engine. Drivers can upgrade to an available 2.2-liter turbodiesel engine mated to an eight-speed automatic transmission. The Mitsubishi Eclipse Cross will also come with standard all-wheel drive.
In terms of size, the upcoming Eclipse Cross is similar to the Mitsubishi Outlander Sport.
Check back frequently for updates as more information about the Mitsubishi Eclipse Cross is revealed. We at Mountaineer Mitsubishi can’t wait!
The Automotive Science Group, also referred to as ASG, is an organization dedicated to analyzing data received from the environmental policy consultancy Eco-innovations, LLC. Based on the data received, ASG has concluded that the winner of two 2017 awards—the titles of “Best All-Around Performance” and “Best Economic Performance Car of 2017”—is Mitsubishi Motors. The company also honored models in Mitsubishi’s lineup with awards of their own.
The title of “Best All-Around Performance” is given to the automotive brand whose lineup demonstrates the best performance in terms of environmental, social, and economic standards. Out of all conventionally-powered vehicles made in 2017, Mitsubishi’s lineup was the most environmentally-friendly. Additionally, both the Outlander and Outlander Sport won ASG’s “Best All-Around Performance” awards for individual vehicles, as well as being top performers in their respective classes.
When it comes to ensuring these vehicles deliver the kinds of comfort, performance, and practicality modern drivers expect without compromising efficiency and what’s good for the environments, Mitsubishi Motors conducts ground-breaking research that’s implemented in its lineup. The Automotive Science Group recognized this and chose to award Mitsubishi with a number of honors for its efforts.
If you’d like to see Mitsubishi’s award-winning lineup up close, come to our dealership here at Mountaineer Mitsubishi.
When you’ve been around for a century, you learn a few things. Like that success doesn’t always come easily, and life is full of high and low points. But with a little hard work and perseverance, you can always turn things around.
Wisdom like that serves as inspiration as Mitsubishi plans for the future. The automaker, who turns 100 this year, has had its struggles over the last decade. It went through a low point in 2009 where sales were down to 53,986 units. But what’s a single decade compared to a whole century? Since then, Mitsubishi has been making a comeback, now with four consecutive years of increased sales.
The company’s recent alliance with Nissan will influence its future, no doubt. But it’s Mitsubishi’s CUVs that are really going to lead the manufacturer away from hard times. The Mitsubishi Outlander and the smaller Outlander Sport have retained excellent standing in the automotive market. And come 2018, they’re getting a fresh redesign.
The new models will boast new, edgy design plus excellent AWD systems and loads of features for the money. These new principles are what Mitsubishi expects will continue to increase their sales. That, plus the new middle-sized CUV that will come out in 2018 as well. The new CUV is to feature a turbocharged engine and the latest in technology and safety, also for an irresistible price. For Mitsubishi, the best is yet to come.
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If you’re looking for a great crossover with plenty of features, a long warranty, and excellent safety, be sure to take the 2017 Mitsubishi Outlander out for a test drive. The Mitsubishi Outlander’s safety was recently recognized with a Top Safety Pick+ award from the Insurance Institute for Highway Safety (IIHS).
The requirements for this award were tightened again this year and the Outlander met every criteria, including earning the top good rating in all five crash tests, a superior rating for front crash prevention, and an acceptable rating for its headlights.
What makes the Outlander’s rating so remarkable is its affordability. The base model has a starting price of only $23,495 and includes features like a driver’s knee airbag, Active Stability Control, anti-lock brakes, and more. To get active safety features, such as Forward Collision Mitigation, the SEL model is available for $29,495, one of the least expensive crossovers with this option.
“At Mitsubishi Motors we are committed to safety and providing the best value for our customers,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “Competitively priced, the 2017 Outlander remains a leader in reliability and has expanded upon last year’s model enhancements with new advanced safety technologies.”
Stop by Mountaineer Mitsubishi today to see how the 2017 Mitsubishi Outlander stands out.
Mitsubishi has electrified the 2016 Los Angeles Auto Show in a big way. The Japanese carmaker has showcased the Mitsubishi eX Concept, a compact SUV that utilizes the brand’s next-generation electric vehicle system. This concept car offers a look into the Mitsubishi brand future, thanks to its innovative technologies and new style.
“We have a very exciting plan to take Mitsubishi Motors to the next level, and that plan is through crossovers and electrified vehicles,” said Don Swearingen, chief operating officer for Mitsubishi Motors North America. “The eX Concept redefines the future of the compact SUV and is representative of the company’s design direction, both inside and out. With nearly 50 years’ experience of automotive electrification technology, we have the expertise and know-how to pioneer a new future with next-generation electric vehicles.”
On the exterior, the eX hints at a sportier Mitsubishi brand future. It has elegance and style thanks to the newest interpretation of the Japanese carmaker’s Dynamic Shield front design. This sporty look hints at the concept car’s athletic powertrain, which is capable of achieving 248.5 miles of range.
The eX combines Mitsubishi’s innovative electric-powered technologies with an all-wheel-drive system to create a practical, fuel-efficient mode of transportation. It also offers automated driving, connected car interfacing, and a multitude of active safety technologies that make this crossover one of the most advanced yet.
If you like the styling of the eX Concept, make sure you stop in to Mountaineer Mitsubishi to see what other design cues the brand has to offer.
Mitsubishi recently showcased the new Mitsubishi GT PHEV Concept at the Paris Motor Show. This advanced model is designed reshape the industry with its intelligent alternative-energy powertrain and modern styling. In essence, the new GT PHEV Concept is setting new standards for green technologies.
The Mitsubishi GT PHEV has a futuristic and modern exterior design. A “dynamic shield” grille makes a bold statement, covering a large portion of the front end. Thin headlights are aggressive and sharp, accentuating the sloping contours of this aerodynamic model. The interior is wrapped in subdued red leather, according to Green Car Reports, adding sophistication without overwhelming drivers and passengers.
Under the hood of the new GT PHEV is a 2.5-liter gasoline engine that is paired with three separate electric motors. One motor pairs with the engine to power the front wheels, while the other two motors are used for the rear wheels. This gives the PHEV a truly one-of-a-kind all-wheel drive design. The 25 kWh battery pack gives you enough storage for up to 75 miles of all-electric range. There is no word yet on total range or MPGe.
Mitsubishi has been working on multiple PHEV SUV designs over the years, which means the new GT Concept has some great new features and refined systems. There is no word yet as to when, or if, the new model will hit the market. Nevertheless, this green SUV shows what the company would like to do it the near future.
Electric vehicles (EVs) are becoming increasingly popular not only in America but also around the world, due to their incredible ability to skip gasoline altogether, saving drivers money and lowering their environmental impact.
So it comes as no surprise that Mitsubishi – environmentally conscious as they are – may be working on a new EV, which would reportedly be an all-electric compact crossover, potentially capable of a 250-mile range.
This means that the Mitsubishi crossover EV could travel for a full 250 miles on one, full electric charge, without ever having to stop for gasoline. And with today’s charging technology, we have to guess that it won’t take long at all for the vehicle to charge.
Mitsubishi CEO Osamu Masuko brought up the car in a recent interview, where he said that it would hit the road within the next four years. We’re hoping to see it soon rather than later!
There’s no telling what the model would be like, outside of its electric capabilities, but many are guessing that it could be based on the Mitsubishi eX concept that was revealed last year.
For more information about what Mitsubishi is working on or to check out a current Mitsubishi model, contact us or visit us anytime at Mountaineer Mitsubishi.
Mitsubishi is a brand that is always willing to lend a helping hand. Mitsubishi dealerships have a long and proud history of aiding various causes in the communities they call home. Recently, Mitsubishi teamed up with one of its dealerships to make a big difference for one local nonprofit.
According to a Mitsubishi press release, Mitsubishi donated $30,000 to the American Red Cross of the Heartland.
The donation was a dual effort by the Mitsubishi Motors USA Foundation and the O’Brien Mitsubishi dealership, located in Normal, Illinois.
The Red Cross of the Heartland will use the donated money to help fund their Red Cross Home Fire campaign, which aims to install smoke detectors in at-risk locations throughout the community.
“The American Red Cross is a great organization that works to improve the well-being of the community,” said Don Swearingen, executive vice president, MMNA. “We’re honored to play a part in the Red Cross Home Fire campaign and trust that the donation made today will further their efforts.”
When it comes to helping those in need, Mitsubishi works to do its part in the community.
Mitsubishi already offers two of the most celebrated, reliable SUVs on the market – the Mitsubishi Outlander and Outlander Sport – and now, the automaker is looking to expand, big time, by offering another new SUV every single year, until 2021.
The first new Mitsubishi will be based on the eX concept, an all-electric model that experts are predicting may also come in a petrol and diesel version. The eX concept model also gives us a good idea of Mitsubishi’s future design direction.
Then, you can expect a larger version of the ASX model found in the UK, a new mid-sized SUV similar to the Outlander, and finally, full-sized Shogun and Shogun Sport models, also based on European models.
The Outlander line has been an enormous hit in the United States, so it’s no wonder that Mitsubishi is planning to expand its SUV lineup so drastically. In fact, the 2016 Mitsubishi Outlander was just named a Top Safety Pick+ by the IIHS. Mitsubishi will undoubtedly aim for similar recognition for all its SUVs.
Want to learn more about Mitsubishi SUVs, or check out the new Outlander? Visit us anytime at Mountaineer Mitsubishi.