In 2017, the automobile industry as a whole saw a decline in growth, with an average 1.8% decline in sales numbers. However, one brand has pulled away from the rest – and it just so happens to be Mitsubishi. The brand has seen five consecutive years of nonstop growth and finished up 2017 with Wards Auto’s 2017 Fastest-Growing Non-Luxury Brand award, a prestigious title for a brand that has scrapped and redesigned much of its lineup over the past few years.
The Outlander family of crossover SUVs has been performing exceptionally well for Mitsubishi. In fact, the standard three-row model saw a 32.9% year-over-year increase in 2017, and other models in the lineup, such as the Outlander Sport and the debut of the Outlander PHEV stateside, helped bolster sales as well.
Overall, Mitsubishi posted a total sales growth statistic of 7.7% year-over-year, a considerable figure when you fact in that the rest of the industry saw an almost 2% decline.
Mitsubishi aims to keep up with customer demand for the brand’s vehicles, especially their crossovers, with the new Mitsubishi Eclipse Cross in dealerships now. That, coupled with Mitsubishi’s affordable price range, is what makes Mitsubishi the Fastest-Growing Non-Luxury Brand of 2017. Come see us today at Mountaineer Mitsubishi for more information.
The Automotive Science Group, also referred to as ASG, is an organization dedicated to analyzing data received from the environmental policy consultancy Eco-innovations, LLC. Based on the data received, ASG has concluded that the winner of two 2017 awards—the titles of “Best All-Around Performance” and “Best Economic Performance Car of 2017”—is Mitsubishi Motors. The company also honored models in Mitsubishi’s lineup with awards of their own.
The title of “Best All-Around Performance” is given to the automotive brand whose lineup demonstrates the best performance in terms of environmental, social, and economic standards. Out of all conventionally-powered vehicles made in 2017, Mitsubishi’s lineup was the most environmentally-friendly. Additionally, both the Outlander and Outlander Sport won ASG’s “Best All-Around Performance” awards for individual vehicles, as well as being top performers in their respective classes.
When it comes to ensuring these vehicles deliver the kinds of comfort, performance, and practicality modern drivers expect without compromising efficiency and what’s good for the environments, Mitsubishi Motors conducts ground-breaking research that’s implemented in its lineup. The Automotive Science Group recognized this and chose to award Mitsubishi with a number of honors for its efforts.
If you’d like to see Mitsubishi’s award-winning lineup up close, come to our dealership here at Mountaineer Mitsubishi.