Mitsubishi Ends 2017 With Fastest-Growing Non-Luxury Brand Award

Fastest-Growing Non-Luxury Brand

In 2017, the automobile industry as a whole saw a decline in growth, with an average 1.8% decline in sales numbers. However, one brand has pulled away from the rest – and it just so happens to be Mitsubishi. The brand has seen five consecutive years of nonstop growth and finished up 2017 with Wards Auto’s 2017 Fastest-Growing Non-Luxury Brand award, a prestigious title for a brand that has scrapped and redesigned much of its lineup over the past few years.

The Outlander family of crossover SUVs has been performing exceptionally well for Mitsubishi. In fact, the standard three-row model saw a 32.9% year-over-year increase in 2017, and other models in the lineup, such as the Outlander Sport and the debut of the Outlander PHEV stateside, helped bolster sales as well.

Overall, Mitsubishi posted a total sales growth statistic of 7.7% year-over-year, a considerable figure when you fact in that the rest of the industry saw an almost 2% decline.

Mitsubishi aims to keep up with customer demand for the brand’s vehicles, especially their crossovers, with the new Mitsubishi Eclipse Cross in dealerships now. That, coupled with Mitsubishi’s affordable price range, is what makes Mitsubishi the Fastest-Growing Non-Luxury Brand of 2017. Come see us today at Mountaineer Mitsubishi for more information.

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