Following the release of the all-new Montero Sport, which had been entirely redesigned in order to improve a number of design flaws that caused the previous year’s model to lag behind competition within its segment, demand was so strong for the vehicle that Mitsubishi’s January sales, as reported by Mitsubishi Motors Phillippines Corp., were boosted by 50% when compared to the previous year’s sales.
The new generation of the Montero Sport accounted for over a third of all units sold in January. MMPC reported selling 4,867 products in January, with 806 new Montero Sports and 816 of the previous generation being sold. In addition, orders still have not been fulfilled for the 3,000 consumers who reserved a Montero Sport in advance.
Froilan Dytianquin, MMPC’s vice president in marketing, commented, “We believe that apart from its strikingly attractive and exciting styling, Montero Sport’s other features such as the new powerful and efficient 2.4 Mivec clean diesel, class-leading 8 speed automatic transmission, advanced four-wheel drive system and safety features convinced our customers to consider our all-new Montero Sport.”
The significant improvement of Mitsubishi’s January sales followed a spike in December sales, which showed a year-over-year improvement by 14%, having sold more than 200 times the amount of Montero Sports in comparison to the previous December.by