Mitsubishi Donates $20,000 to Tri-County Operation Cool

Mitsubishi has announced a $20,000 donation to Tri-County Operation Cool, a program that focuses on increasing seat belt usage among teenagers through education and incentive rewards.

Seat belt usage has risen significantly over the last few decades—from a mere 66% in 1993 to 87% in 2013. Still, there is room for improvement, especially with teens. Of drivers aged 20 and under who died in car crashes in 2012, approximately 55% were not wearing a seat belt at the time of the crash.

Mitsubishi has supported Operation Cool since it was created in 1997. Each year, students enrolling in the program sign a pledge to stay involved in school, to not drive under the influence of alcohol or drugs, and to wear their seatbelt at all times—and ask passengers to do the same.

“Nineteen high schools with approximately 10,000 students in DeWitt, McLean and Livingston counties participate in our program,” said Steven Price, President Tri-County Operation Cool. “Thanks to the support of Mitsubishi Motors, we have been able to educate Central Illinois teenagers on the importance of seat belt usage and driver safety.”

We hope you’ll wear your seatbelt when you drive out of Mountaineer Mitsubishi with your brand new ride!

Tri-County Operation Cool

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